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https://www.straitstimes.com/asia/south-asia/forget-diy-ikea-furniture-indians-want-do-it-for-me
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Forget DIY Ikea furniture, Indians want 'Do It For Me'
The Ikea logo seen above a store in Voesendorf, Austria, on April 24, 2017. The company will launch its first store in India next month.PHOTO: REUTERS
Published
11 hours ago
Debarshi Dasgupta India Correspondent In New Delhi
When Ikea launches its first store in India next month in the southern city of Hyderabad, samosas and veggie balls are not the only tweaks it will introduce to its menu.
What will also change for this iconic Swedish brand is its signature "Do-It-Yourself" (DIY) model of business.
TO READ THE FULL ARTICLE
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Thank you for reading The Straits Times
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Premium
Forget DIY Ikea furniture, Indians want 'Do It For Me'
The Ikea logo seen above a store in Voesendorf, Austria, on April 24, 2017. The company will launch its first store in India next month.PHOTO: REUTERS
Published
11 hours ago
Debarshi Dasgupta India Correspondent In New Delhi
When Ikea launches its first store in India next month in the southern city of Hyderabad, samosas and veggie balls are not the only tweaks it will introduce to its menu.
What will also change for this iconic Swedish brand is its signature "Do-It-Yourself" (DIY) model of business.
TO READ THE FULL ARTICLE
SubscribeLogin
Thank you for reading The Straits Times
You have reached one of our Premium stories. To continue reading, get access now or log in if you are a subscriber.
