NBS students project papers analyse that Lurkin Coffee $2.99 and cheap drinks at Mixue will bankrupt Ah-Kun coffee shops.
This is mainly due to the solid evidence that Ah-Kun, Lurkin and Mixue prices are very similar and youngsters in Singapore perceive Ah-Kun are of inferior quality.
Project papers also show that Starbucks market shares are also under attack by Lurkin.
However Starbucks situation is not as serious as Ah-Kun simply because both Ah-Kun and Lurkin do not provide sufficient space for their customers.
In the mid term to longer term, both Lurkin and Mixue will be the winner while ah-kun closures are imminent even though Ah-Kun is quite popular among foreign tourists in Singapore.
However, foreign tourists in Singapore do not provide sufficient base to sustain Ah-Kun numerous coffee shops and branches
This is mainly due to the solid evidence that Ah-Kun, Lurkin and Mixue prices are very similar and youngsters in Singapore perceive Ah-Kun are of inferior quality.
Project papers also show that Starbucks market shares are also under attack by Lurkin.
However Starbucks situation is not as serious as Ah-Kun simply because both Ah-Kun and Lurkin do not provide sufficient space for their customers.
In the mid term to longer term, both Lurkin and Mixue will be the winner while ah-kun closures are imminent even though Ah-Kun is quite popular among foreign tourists in Singapore.
However, foreign tourists in Singapore do not provide sufficient base to sustain Ah-Kun numerous coffee shops and branches
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