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NBS students project papers show that Lurkin and Mixue business models will bankrupt Ah-Kun coffee shops and closure are imminent

Boonsiong

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NBS students project papers analyse that Lurkin Coffee $2.99 and cheap drinks at Mixue will bankrupt Ah-Kun coffee shops.

This is mainly due to the solid evidence that Ah-Kun, Lurkin and Mixue prices are very similar and youngsters in Singapore perceive Ah-Kun are of inferior quality.

Project papers also show that Starbucks market shares are also under attack by Lurkin.

However Starbucks situation is not as serious as Ah-Kun simply because both Ah-Kun and Lurkin do not provide sufficient space for their customers.

In the mid term to longer term, both Lurkin and Mixue will be the winner while ah-kun closures are imminent even though Ah-Kun is quite popular among foreign tourists in Singapore.

However, foreign tourists in Singapore do not provide sufficient base to sustain Ah-Kun numerous coffee shops and branches
 
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Ah Kun must evolve and change . Otherwise, they will see their market shares being eroded by Lurkin and Mixue.

This may happen sooner than later especially when banking industry limit overdraft and credit facilities to Ah-Kun

 
And there are many, many other Tiong copycat shops trying to steal business from Luckin and Mixue etc.

Welcome to the infamous Tiong way of doing business: :cool:

Just in Clementi town:



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Inconsistent, diluted and watery ice coffee at ah Kun is more expensive than freshly brew luckin coffee and ice drinks at Mixue
 
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