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Muslims don't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate

Hightech88

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https://www.asiaone.com/lifestyle/m...plunged-after-halal-restaurants-entrepreneur?

Muslims don't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate​

Muslims don't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate


PHOTO: Facebook/Chice.sg, TikTok/Chice.sg
PUBLISHED ONJANUARY 15, 2024 2:40 PMByAMIERUL RASHID

A mookata dining experience almost always involves grilled pork accompanied with alcohol.

Having it otherwise might even be seen as a paradox to some.

But for Jackeline Goh, that's the idea she's been trying to sell to sceptics since opening Chickata in 2016.

The restaurant applied for halal certification in 2017 before being rebranded to Chice in December 2020.

In a TikTok video shared last Saturday (Jan 13), the co-owner explained that running a halal-certified food establishment may not always correlate to welcoming a large number of Muslim customers.



"We are non-Muslims so people might not have confidence in us," the 39-year-old said.

This was especially true when Chice was in the midst of applying for halal certification back in 2017.

Transitioning from a non-halal to a halal food joint was a challenge as sales dipped to "almost zero every day", Jackeline admitted.

Not only was attracting customers an issue, hiring Muslim staff was a struggle as some might not feel comfortable with working at a place that has yet to receive their halal certificate.

Once the restaurant has received it, Jackeline needed to convince a different group of people to give Chice a chance.
Mookata literally translates to "skillet pork" where diners cook raw meat on a tabletop grill lathered with pork fat.
Here lies a problem for Jackeline.
"Chinese (non-Muslims) also don't want to eat because no pork," she lamented.
In fact, Jackeline mentioned how "a lot" of her friends have yet to drop by for a taste of her food.
In addition, alcohol is also prohibited at the restaurant.

Hence, some non-Muslims may simply choose to avoid Chice altogether.

While Jackeline shared the more unfavourable aspects of running a halal mookata, Chice seemed to have found its footing among those who gave it a chance.

At the time of writing, the restaurant scored a 4.4 rating out of 5 on Google from over 200 reviewers.

What is halal?​

Halal translates to lawful or allowable in Arabic and according to Islamic worldview, any food or drink which falls under this category is permitted for consumption.
A common misconception is that halal simply means "no pork, no lard".
But non-halal ingredients must also be taken into consideration such as dressings containing alcohol.
----------------
 
Why some people must create so many problems when it comes to food? Must do this must do that !
 
rightfully, halal and non-halal food diners should be separated, eg. don't use the same tables. But in Singapore, we are less sensitive to this matter, you still see people buy halal and non-halal food and use the same utensils to eat from both plates.
 
Why bother apply for halal cert ? Waste of money and have to hire non productive mutts.
 
https://www.asiaone.com/lifestyle/m...plunged-after-halal-restaurants-entrepreneur?

Muslims don't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate​

Muslims don't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate't dare to eat, Chinese also don't want: Mookata stall owner says sales plunged after applying for halal certificate


PHOTO: Facebook/Chice.sg, TikTok/Chice.sg
PUBLISHED ONJANUARY 15, 2024 2:40 PMByAMIERUL RASHID

A mookata dining experience almost always involves grilled pork accompanied with alcohol.

Having it otherwise might even be seen as a paradox to some.

But for Jackeline Goh, that's the idea she's been trying to sell to sceptics since opening Chickata in 2016.

The restaurant applied for halal certification in 2017 before being rebranded to Chice in December 2020.

In a TikTok video shared last Saturday (Jan 13), the co-owner explained that running a halal-certified food establishment may not always correlate to welcoming a large number of Muslim customers.



"We are non-Muslims so people might not have confidence in us," the 39-year-old said.

This was especially true when Chice was in the midst of applying for halal certification back in 2017.

Transitioning from a non-halal to a halal food joint was a challenge as sales dipped to "almost zero every day", Jackeline admitted.

Not only was attracting customers an issue, hiring Muslim staff was a struggle as some might not feel comfortable with working at a place that has yet to receive their halal certificate.

Once the restaurant has received it, Jackeline needed to convince a different group of people to give Chice a chance.
Mookata literally translates to "skillet pork" where diners cook raw meat on a tabletop grill lathered with pork fat.
Here lies a problem for Jackeline.
"Chinese (non-Muslims) also don't want to eat because no pork," she lamented.
In fact, Jackeline mentioned how "a lot" of her friends have yet to drop by for a taste of her food.
In addition, alcohol is also prohibited at the restaurant.

Hence, some non-Muslims may simply choose to avoid Chice altogether.

While Jackeline shared the more unfavourable aspects of running a halal mookata, Chice seemed to have found its footing among those who gave it a chance.

At the time of writing, the restaurant scored a 4.4 rating out of 5 on Google from over 200 reviewers.

What is halal?​

Halal translates to lawful or allowable in Arabic and according to Islamic worldview, any food or drink which falls under this category is permitted for consumption.
A common misconception is that halal simply means "no pork, no lard".
But non-halal ingredients must also be taken into consideration such as dressings containing alcohol.
----------------


Serve her right. She is too dumb to realize that the m&ds are so poor that they can't afford to eat mookata anyways.
 
wrong move. if she had been observant, non-hahal food that turn halal seldom do well as chinese tend to avoid it due to lost of original taste.
 
What a fucking stupid cunt. Low class coolie gene Sinkies can only afford 菜饭。
 
Why bother apply for halal cert ? Waste of money and have to hire non productive mutts.
bro, give chance lah, sial lah lu. They can still do logistic, delivery, security. . . just to name a few. . .
 
Is only food of a variation….eating non halal food will not kill you nor will it guarantee you the virgins.
 
Is only food of a variation….eating non halal food will not kill you nor will it guarantee you the virgins.

Stage 1: No pork no lard

Stage 2: Halal certified

Stage 3: Muslim-owned eatery

Stage 4: Infidels and dogs not allowed in our restaurant

Stage 5: Infidels and dogs not allowed within 100 meters of us
 
BBQ without pork meaning no fragrance is a big mistake ... :o-o:
 
Halan la Halal. SMLJ also halal, totally destroy the taste and giving us hell of a problem.

There used to be a PCB Halal Mala stall at Changi Jewel foodcourt - totally no business and closed down already. At first I also dunno walk to the stall, then wondering how come noone queue, then my friend told me 'ay look at the sticker, its Halal!' siao. then I jitao run like hell..

Who the fark would eat Halal Mala without pork? Imagine all the pork slice, pork skin, pork intestines, lup cheong etc. all dun have..LMAO..

Halal food should be banned from all non-Muslim menus.
 
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We should have 'Proudly not halal' labels for restaurants, Muslims can see them and avoid them.

Unfortunately, that means less revenue for the MUIS jiakliaobees

Alternatively, you can mindfuck them by having for example, a 'Mohamed's Nasi Padang' stall but hang this decoration:

 
halal is for show? shit loads of mutts eat pork and fuck non harem gals when no one's looking (check with gals working at spas and massage joints, they have stories to tell). Just look at @syed putra. Whole day fast, the moment the imam starts to moan over the loud speakers, the ah bang breaks his performance with a smoke. Not even a sip or bite of kueh.
 
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