Back when Anwar Ibrahim was Malaysia's Deputy Prime Minister, Prime Minister Mahathir Mohamad took a holiday and made Anwar the Acting PM.
The next day, Anwar turned up at the office wearing a T-shirt advertising the brand "Boss" (for Hugo Boss). He wore T-shirts like this throughout his acting premiership.
When Dr Mahathir returned, his aide told him about it. Dr Mahathir mulled over the matter and the next day, he turned up in a T-shirt emblazoned with the word: "Bossini".