- Joined
- Sep 2, 2023
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- 5,967
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- 113
M1 offers lower prices to new subscribers the other way around LOLThe PAP behaves exactly like SingTel and other telcos who offer better deals to new subscribers/citizens while neglecting existing ones; it is a widely recognised strategy aimed at growth, though it creates friction with loyal customers/true blue S'poreans. While acquiring new customers is significantly more expensive than retaining an existing one (about sometimes 3 - 5 times more), companies often prioritise new user growth to satisfy shareholders and meet KPIs. The PAP is running S'pore like a business.
