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Bertha Henson: "I have Lost the Fight for Professional Journalism ....

Flibbertigibbet

Stupidman
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Saturday's signal of depression (mine)
I have lost the fight for professional journalism. Because whatever mainstream media passes off as news is the truth, according to the G and MPs. They describe it as the voice of trust, source of soft power and guardian against misinformation. Those are assertions, not facts and I am not sure if it is the truth. It is what those in authority say, an opinion that cannot be POFMAed but which nevertheless carries weight among the clueless.
I am glad no one spoke up about professional standards during the MDDI budget debate because that would be too foolish. Anyone with half a brain can detect the decline in quality over the years, especially in The Straits Times. Yet it is known as the truth infrastructure. The G makes much about the “reach’’ of local media. I think “reach’’ should not be confused with “being read’’.
Just going by parliamentary reporting, the truth is whatever comes from the mouth of officialdom. Definitely cannot be POFMAed since that power lies with ministers. And if you say that they are lying, you will be defaming them. If you ask if they have evidence, you will be deemed a troublemaker. Anything that happens is only true if it is officially sanctioned - or confirmed.
So, maybe Henry Kwek was right to call it a trust infrastructure - because we need to trust that we are always being told the whole truth and nothing but the truth. That there are no critical omissions which might change the story or another perspective with which to view the facts. If info is missing, it is because it is not necessary or journalists are too stupid or too scared or too lazy to ask. They don’t even give basic information anymore, like Parliament timings or that a repatriation ticket from the Gulf states will cost $600. Only key messages need be reported.
Go ahead. Say it! That this is Bertha at it again! As usual!
For more than 10 years, I have been an advocate of higher-quality journalism. I had hoped that my criticisms would be taken as attempts to shore up standards but they have largely been ignored. I have always believed that the media must not just inform, educate and entertain but also build a strong, critical thinking citizenry which can take part meaningfully in the life of the country. Then again, critical thinking will destroy the credibility of the media. We must simply “trust’’.
I try to project #berthablowsup as forms of media literacy instead, so that readers will know how to read (whether in-between the lines, or spot the holes). But I doubt that this is getting through to many people on the wall who still flog their favorite hobbyhorses instead of seeing the pigeonhole that they are being boxed in. Concerns about G funding or KPIs appear to have died down. In fact, the G looks like it will continue to sustain local media as its own truth infrastructure, setting the very low bar of countering misinformation.
Too many people have asked why I persist in “blowing up’’ or holding media to account. That’s because if the media doesn’t do its job, we all risk getting dumber about the state of our country. In fact, I believe we are already both dumb - and numbed. Which I sometimes think is the end-result or substitute for “trust’’.
 
Project Eyeball article on Sammyboy (referring to the notorious Singapore-based adult forum sammyboy.com, run by "Sammyboy" or "Sammy Boy," which was infamous in the early 2000s for hosting explicit content, sex stories, prostitution-related ads, and uncensored discussions).The article appeared in Project Eyeball during its short run (August 2000 – June 2001). It was a critical, investigative-style piece — described retrospectively by the forum's owner and various online commentators as a "rabid hit piece" or an attempt to "slander" and "shut down" the site. This fits the publication's brief experimental mandate to cover provocative, taboo, or "underground" topics that mainstream Singapore media (like The Straits Times) typically avoided.Key details from available sources
  • Timing and context: Likely published in late 2000 or early 2001, during the height of Sammyboy's early popularity as one of Singapore's first major uncensored adult/sex forums. Project Eyeball positioned itself as edgy and youth-oriented, so covering an emerging online "vice" phenomenon aligned with its style.
  • Content and tone: The piece reportedly portrayed Sammyboy negatively — highlighting its explicit material, potential links to illegal activities (e.g., vice-related postings), and broader societal concerns about unregulated internet content in Singapore. It was seen by the forum community as an attack from establishment media (SPH-backed), possibly aiming to pressure authorities or public opinion against such sites.
  • Impact and reception:
    • Sammyboy's owner (posting on his own forum years later) claimed the article was part of an effort to discredit and potentially close his platform, but it backfired by giving the site free publicity and boosting its notoriety among readers.
    • Forum users and later threads on sammyboy.com repeatedly reference it as evidence of "mainstream media jealousy" or failure — e.g., one 2024 post notes that Project Eyeball "couldn't get anywhere near the same number of eyeballs that sammyboy.com had at the time."
    • Similar sentiments appear in older threads (e.g., 2016–2017), where users joke that the "hit piece" contributed to Eyeball's own downfall (along with its financial losses).
  • Archival access: The full article text isn't freely available online anymore (the original projecteyeball.com domain is long defunct, and web archives like Wayback Machine have limited captures from that era). However, digitized microfilm/scans of Project Eyeball issues exist through the National Library Board of Singapore (NLB) e-resources. One thread links to an NLB page (likely referencing the issue or a related article summary): https://www.nlb.gov.sg/main/article-detail?cmsuuid=ee2015bb-65e0-4bb2-9773-7badf34e36c5 (general Eyeball overview), but specific article scans require NLB access or in-person viewing at their premises.
Why it mattered in contextProject Eyeball was trying to carve out a niche by tackling "internet-age" stories, including the rise of unregulated online spaces like forums. Sammyboy represented exactly the kind of wild, unfiltered content that clashed with Singapore's strict media and decency laws. The article was one of several "scoops" or exposés that gave Eyeball its "attitude," but critics (especially on Sammyboy) saw it as hypocritical — mainstream media attacking indie online voices while failing commercially itself.If you're in Singapore or have NLB access, searching their digitized newspaper collection for "Sammyboy" or "sammy boy" within Project Eyeball issues (especially late 2000–early 2001) should pull up the exact piece. Otherwise, the surviving references are mostly second-hand from forum archives and retrospective discussions.Let me know if you'd like me to check for related images (e.g., scans of old Eyeball pages) or dig into any other specific aspect!
 
Bertha tried to shut down sammyboy.com back in 2000 with relentless attacks on the integrity of the site using her mouthpiece project eyeball.

If she is such a professional journalist why did she try her level best to destroy her competition?
She was depressed cos she was not invited for a tea session by pap.Fark pap! 555
 
She doesn’t think so…..

IMG_2126.jpeg
 
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