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- Aug 17, 2008
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What is the current situation is concerning TV broadcast rights for the World Cup?
Are Singtel and Starhub bidding for the rights and are we gonna have a fiasco like we did in 2010 when a decision was only confirmed a month before the start? In that case, I believe Singtel and Starhub waited for FIFA to drop the broadcast rights fees to S$21 million to secure a deal but this time, FIFA will be looking for maybe S$30m or even S$40m. Looks like it maybe another round of 'Call My Bluff".
Anyone with useful information care to comment?
Are Singtel and Starhub bidding for the rights and are we gonna have a fiasco like we did in 2010 when a decision was only confirmed a month before the start? In that case, I believe Singtel and Starhub waited for FIFA to drop the broadcast rights fees to S$21 million to secure a deal but this time, FIFA will be looking for maybe S$30m or even S$40m. Looks like it maybe another round of 'Call My Bluff".
Anyone with useful information care to comment?