Johnny, are you comparing the listed prices or discounted (35%) prices at GNC
When I looked at the price on the price label it was $63+.
You can of course get discount If it's your birthday, or they are having promotions. I don't know if they are offering further discounts because I was just browsing.
Udo's producs are expensive because they are kept refrigerated to preserve the freshness & contained in a glass bottle to prevent leaching. The shelf life with is only 6 months.
I've ordered the same bottle(500ml) from iHerb but will only get it in 7 to 14 days because its comming by post. At US$27.60(SIN$36) + US$4(postage) I don't mind compromising on some freshness. If I like it I intend to get the larger bottles the next time I order using courier delivery.
By the way, GNC branded flax oil is out of stock & they have no idea when new stocks are coming in