Daft Sinkies believe a HDB flat is a 'good investment' and a good use of your CPF money. They also believe that HDB flats are 'generously subsidized', The observant ones would notice that the HDB has become more aggressive in its (propaganda) marketing, from 'BTOgether' campaigns to ramblings about 'home ownership'. The ads can be seen everywhere: lift lobbies, Clear Channel ad boards, painted on buses etc.