Like most in Singapore, I have never been a member of any political party. Neither am I one currently.
But my views – publicly expressed and shared, not just with some friends – are for the Change we Must and to End PAP’s Dominance Before PAP Ends Us All.
Let me state upfront that I support SDP as an additional, alternative voice in parliament. I haven’t read all the details of their policy papers and, hence, cannot honestly and will not give a view yet. But in principle I support those policy alternatives as starting points to engage citizens.
Perhaps, this expression of support suffices not the die-hard SDPers or anti-PAPers. Well, sorry about that. But one has to be honest with oneself, first and foremost.
It is in that vein of support and with a mind to share my views as input for SDP’s campaign that I share my 2cents on what may make SDP’s campaign more effective.
Campaign Slogan, ‘Your Voice in Parliament’
‘Your Voice in Parliament’ is a vast improvement over GE2011 ‘SDP Promise’, a pledge to run government in a transparent and accountable manner.
For one, ‘Your Voice’ is unambiguous and easily understood compared to ‘Promise’.
Secondly, the focus is singular. A voter can identify when, where and whether it is her ‘Voice’…not some conceptual ‘Promise’ that translates into 10 pledges (how many can one recall easily?).
Thirdly, ‘Your Voice’ is a living thing; it changes with the need of the hour, with changing circumstances (the voter’s), it can be spoken softly, shouted loudly, – or, indeed, be silent – when it is called for.
Most importantly, it captures the zeitgeist, what voters, more than anything else here and now, want – to be heard.
Can Slogan Be Improved On?
I think so.
The very 4 strengths (not exhaustive) identified require some deliberate, self-initiated thinking. How many voters can do that? Without prompting? If SDP can get the voter to hear/read, stop and think – would that not be more effective a slogan?
‘Your True Voice In Parliament’ will help to trigger that thinking process.
Why ‘True Voice’?
First and foremost, http://2econdsight.wordpress.com/2015/01/16/sdps-ge-slogan/
But my views – publicly expressed and shared, not just with some friends – are for the Change we Must and to End PAP’s Dominance Before PAP Ends Us All.
Let me state upfront that I support SDP as an additional, alternative voice in parliament. I haven’t read all the details of their policy papers and, hence, cannot honestly and will not give a view yet. But in principle I support those policy alternatives as starting points to engage citizens.
Perhaps, this expression of support suffices not the die-hard SDPers or anti-PAPers. Well, sorry about that. But one has to be honest with oneself, first and foremost.
It is in that vein of support and with a mind to share my views as input for SDP’s campaign that I share my 2cents on what may make SDP’s campaign more effective.
Campaign Slogan, ‘Your Voice in Parliament’
‘Your Voice in Parliament’ is a vast improvement over GE2011 ‘SDP Promise’, a pledge to run government in a transparent and accountable manner.
For one, ‘Your Voice’ is unambiguous and easily understood compared to ‘Promise’.
Secondly, the focus is singular. A voter can identify when, where and whether it is her ‘Voice’…not some conceptual ‘Promise’ that translates into 10 pledges (how many can one recall easily?).
Thirdly, ‘Your Voice’ is a living thing; it changes with the need of the hour, with changing circumstances (the voter’s), it can be spoken softly, shouted loudly, – or, indeed, be silent – when it is called for.
Most importantly, it captures the zeitgeist, what voters, more than anything else here and now, want – to be heard.
Can Slogan Be Improved On?
I think so.
The very 4 strengths (not exhaustive) identified require some deliberate, self-initiated thinking. How many voters can do that? Without prompting? If SDP can get the voter to hear/read, stop and think – would that not be more effective a slogan?
‘Your True Voice In Parliament’ will help to trigger that thinking process.
Why ‘True Voice’?
First and foremost, http://2econdsight.wordpress.com/2015/01/16/sdps-ge-slogan/
