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Monday, May 4, 2026, 14:53 GMT+7
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Customers crowd a Jollibee store in Vietnam. Photo: Jollibee
Euromonitor's ranking is based on 2025 value sales within the limited-service restaurant category.
According to Jollibee's statement on its website, its Vietnam business has expanded to more than 250 stores across provinces and cities since entering the market in 2005.
The firm attributed its growth to multiple store formats, including mall-based, street-front, and delivery-focused outlets
Jollibee named top quick-service restaurant brand in Vietnam: Euromonitor
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Jollibee Foods Corp's Vietnam business has been ranked the top quick-service restaurant brand in the country by Euromonitor International, according to the research firm’s Consumer Foodservice 2026 report.
Customers crowd a Jollibee store in Vietnam. Photo: Jollibee
Euromonitor's ranking is based on 2025 value sales within the limited-service restaurant category.
According to Jollibee's statement on its website, its Vietnam business has expanded to more than 250 stores across provinces and cities since entering the market in 2005.
The firm attributed its growth to multiple store formats, including mall-based, street-front, and delivery-focused outlets
