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Smile, when you see the mirror
The Singapore Kindness Movement launches a campaign to encourage more Singaporeans to smile, by placing mirrors at selected bus stops along Orchard Rd and Tanjong Pagar
The Singapore Kindness Movement hopes Singaporeans can take a moment from their daily activities to smile more.
To encourage this, mirrors have been put up at selected bus stops along Orchard Road and Tanjong Pagar.
Mr Teh Thien Yew, General Manager of the Movement says the movement thought having mirrors in public places would be helpful for everyone to do a quick check on themselves.
He hopes that by putting on a smile, it will bring on a smile on another person and pass graciousness on.
The campaign is timed to support Singapore's hosting of the inaugural Youth Olympic Games.
The mirrors will take the form of a trophy with a tagline - "Let's Champion a Smile and Bring on the Cheer at Singapore 2010!"
Mr Teh adds that the movement also hopes to inculcate in the young athletes the Olympic values of Friendship, Respect and Excellence.
In line with the campaign, the movement's roving video booth also made its way around libraries and shopping malls in early June till end July.
The booth collected "smile greetings" of Singaporeans welcoming foreign athletes and delegates to the games.
Some videos have been selected and incorporated into a video commercial that's currently aired at selected public spots.
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Do you still remember some years ago, there was a campaign called "The Four Million Smiles". Someone came up with a counter campaign "The 400 Frowns" and was arrested by the PAP dogs.
The Singapore Kindness Movement launches a campaign to encourage more Singaporeans to smile, by placing mirrors at selected bus stops along Orchard Rd and Tanjong Pagar
The Singapore Kindness Movement hopes Singaporeans can take a moment from their daily activities to smile more.
To encourage this, mirrors have been put up at selected bus stops along Orchard Road and Tanjong Pagar.
Mr Teh Thien Yew, General Manager of the Movement says the movement thought having mirrors in public places would be helpful for everyone to do a quick check on themselves.
He hopes that by putting on a smile, it will bring on a smile on another person and pass graciousness on.
The campaign is timed to support Singapore's hosting of the inaugural Youth Olympic Games.
The mirrors will take the form of a trophy with a tagline - "Let's Champion a Smile and Bring on the Cheer at Singapore 2010!"
Mr Teh adds that the movement also hopes to inculcate in the young athletes the Olympic values of Friendship, Respect and Excellence.
In line with the campaign, the movement's roving video booth also made its way around libraries and shopping malls in early June till end July.
The booth collected "smile greetings" of Singaporeans welcoming foreign athletes and delegates to the games.
Some videos have been selected and incorporated into a video commercial that's currently aired at selected public spots.
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Do you still remember some years ago, there was a campaign called "The Four Million Smiles". Someone came up with a counter campaign "The 400 Frowns" and was arrested by the PAP dogs.
