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Is this reason why many wear branded clothing?

These 2 Chiobu has some tips for us de

Carefully curated finds: Meet the Gen Z sellers behind Telegram’s growing thrift scene​

Get tips on how to grow your career and money
Ms Claire Chan (left) shares drops of second-hand clothes on her Telegram channel Clairousells while Ms Ethel Ong sells vintage Coach and luxury bags through her Telegram channel, AdoreyCollectiv.

Ms Claire Chan (left) shares drops of second-hand clothes on her Telegram channel Clairousells while Ms Ethel Ong sells vintage Coach and luxury bags through her Telegram channel, AdoreyCollective.

PHOTOS: CHONG JUN LIANG AND COURTESY OF ETHEL ONG
Felicia Keok
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Published Apr 16, 2026, 03:00 PM
Updated Apr 21, 2026, 03:03 PM

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SINGAPORE – Telegram has emerged as a growing marketplace for second-hand fashion among Gen Z shoppers. Buyers are turning to the platform for its convenience and listings, and for sellers, the messaging app has become a space to scale their businesses.

The Straits Times speaks to two Telegram sellers onhow the platform is being used, from day-to-day operations to behind-the-scenes processes.

 
Honestly, a lot of it boils down to the "signaling effect." People use brands as a shorthand to show they belong to a certain social class or have a specific taste without having to say a word. It’s basically social currency.

In my experience, once you get past the ego part, you realize high-end brands often provide a better cut and fabric that lasts years longer than fast fashion. But let's be real, most people are just buying the logo for the respect they think it gets them in public.
 
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