Thai tourism hit by strong baht, losing revenue as trips get costlier than Japan and Vietnam
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Currently, the baht ranks as the second-strongest currency against the US dollar, trailing only the Swiss franc, which has gained 12.32 per cent.
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Thailand
Published Sep 23, 2025, 04:05 PM
Updated Sep 23, 2025, 05:08 PM
BANGKOK - Ms Thapanee Kiatphaibool, governor of the Tourism Authority of Thailand (TAT), said the Thai baht has appreciated by 7.24 per cent since the beginning of the year, rising in value from 34.23 to the US dollar in January 2025 to 31.75 in September.
She noted that the stronger baht has inevitably influenced travel decisions, particularly among foreign tourists, as it raises the overall cost of visiting Thailand.
By comparison, the Chinese yuan strengthened modestly by 2.35 per cent over the same period, from 7.1028 to 7.2963 yuan per US dollar. The Japanese yen appreciated by 5.51 per cent, moving from 157.72 to 147.95 yen per US dollar, while the Vietnamese dong gained 3.38 per cent, from 25,510 to 26,374 per US dollar.