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THEY’RE the world’s most valuable company – and only this week were judged the
coolest brand on the planet.
The incredible riots earlier this week at the huge Chinese factory churning out iPhone 5
parts spotlighted the human toll of Apple’s thirst for profit.
Labour organisations in the US have berated Apple for not doing anywhere near enough
to improve the livelihood of staff working round the clock to pump out “must-have” devices.
<a href="http://s1267.photobucket.com/albums/jj559/365Wildfire/?action=view&current=frm00001-90.jpg" target="_blank"><img src="http://i1267.photobucket.com/albums/jj559/365Wildfire/frm00001-90.jpg" border="0" alt="Photobucket"></a>
Then there are the growing grumbles about the way Apple treat their “partners” in the
mobile phone industry.
Mobile phone operators in the UK are told to keep an exclusion zone around the iPhone
in their stores. One industry source says: “I think they’re controlling to the point of mass
arrogance.
And there is disappointment among some Apple consumers about the new iPhone 5
after a two year wait for lack of innovation and "wow" factor!
Also, there was the new 19-pin “Lightning” charger required for the handset — meaning
it is incompatible with older Apple devices using a 30-pin connector.
Customers also complain the casing scratches far too easily. Bosses counter simply that
it’s “normal” when using aluminium.
The biggest gaffe is the new map app that replaced the popular version developed by
Google. Apple insist they’re working to “continuously improve” the app. But consumers
are begging Google for a new app that can run on Apple’s iOS6 platform.
History could very well be repeating itself. One UK industry figure said: “Look at what’s
happened in the past. At one stage, Motorola couldn’t be touched, Nokia seemed
invincible and are now struggling beyond belief.
“When you start believing you are untouchable, it’s when it goes wrong.”
coolest brand on the planet.
The incredible riots earlier this week at the huge Chinese factory churning out iPhone 5
parts spotlighted the human toll of Apple’s thirst for profit.
Labour organisations in the US have berated Apple for not doing anywhere near enough
to improve the livelihood of staff working round the clock to pump out “must-have” devices.
<a href="http://s1267.photobucket.com/albums/jj559/365Wildfire/?action=view&current=frm00001-90.jpg" target="_blank"><img src="http://i1267.photobucket.com/albums/jj559/365Wildfire/frm00001-90.jpg" border="0" alt="Photobucket"></a>
Then there are the growing grumbles about the way Apple treat their “partners” in the
mobile phone industry.
Mobile phone operators in the UK are told to keep an exclusion zone around the iPhone
in their stores. One industry source says: “I think they’re controlling to the point of mass
arrogance.
And there is disappointment among some Apple consumers about the new iPhone 5
after a two year wait for lack of innovation and "wow" factor!
Also, there was the new 19-pin “Lightning” charger required for the handset — meaning
it is incompatible with older Apple devices using a 30-pin connector.
Customers also complain the casing scratches far too easily. Bosses counter simply that
it’s “normal” when using aluminium.
The biggest gaffe is the new map app that replaced the popular version developed by
Google. Apple insist they’re working to “continuously improve” the app. But consumers
are begging Google for a new app that can run on Apple’s iOS6 platform.
History could very well be repeating itself. One UK industry figure said: “Look at what’s
happened in the past. At one stage, Motorola couldn’t be touched, Nokia seemed
invincible and are now struggling beyond belief.
“When you start believing you are untouchable, it’s when it goes wrong.”
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