Brand Singapore - Sang Nila Utama named this tiny island Singapura (Lion City), that is where Singa our Courtesy Lion comes about. We are briefly called Temasek by some sultan... That where Temasek Holdings get it's name...
Our gahment paid alot of $$$ marketing and advertise our "Singapore" to the rest of the World!
NTUC everybody knows it stands for National Trades Union Congress. What about the Income as in NTUC Income? It stands for Insurance Co-operative Multi-Enterprise. Few people know this now, not even the Income staff now.
FairPrice and Comfort, yes, by Devan Nair. Income, no, it was by Goh Keng Swee. At that time of starting union co-operatives, the name Income gave rise to the name Wellcome for the retail side. NTUC Wellcome and SILO (Singapore Independent Labour Organisation) were merged (or rather, NTUC aquired SILO) later to become NTUC FairPrice. In those days, SILO was the supermarket co-operative and NTUC Wellcome was the department store co-operative. Comfort came later when NTUC decided to start a taxi co-operative too after the government abolished individual ownership of taxi.