This is in line with the STB’s strategy of spreading out tourism offerings across different parts of Singapore, he added.
An image of the area in the Jurong Lake District designated for the development. Photo: Singapore Tourism Board
Developing Jurong into a tourist destination is also part of the Government’s plans to change Singaporeans “preconceived notions” of Jurong as a “far away, inaccessible, industrial estate”, said STB chief executive officer Keith Tan in response to questions from the media.
In his presentation during the conference, Mr Tan, who was appointed six months ago, said that some players have already expressed “keen interest” in the site.
While he declined to reveal who these were, Mr Tan said they included developers and attraction owners.
There is no specific concept for the new tourism site as this would depend on the ideas submitted through the expression of interest exercise, he added.