Honestbee has appointed Ong Lay Ann (pictured) as the new CEO. He will be taking over from interim CEO Brian Koo, who took on the role in May after co-founder and CEO Joel Sng exited the company. Koo will remain as the chairman of the board at honestbee.
Ong brings with him close to two decades of leadership experience in IT, commodities, real estate and infrastructure. He currently holds directorships positions at an Australia-based industrial conglomerate holding company Weststar Industrial, and ISDN Investments, the investment and trading arm of SGX-listed ISDN Holdings.
According to Ong, it is a huge privilege to lead honestbee and while the company has faced recent setbacks, he believes there are still immense opportunities to be met. He added that the management team will focus on bringing value to its customers, shareholders and partners.
Koo said that Ong is an “exceptional business leader that has been brought on board due to his track record in turning ailing businesses around”. He said the team at honestbee has confidence that Ong has what it takes to restructure the business, build consumer confidence and employee morale, repair relationships and bring the brand to greater heights.
More at https://tinyurI.com/y38e73ex
Ong brings with him close to two decades of leadership experience in IT, commodities, real estate and infrastructure. He currently holds directorships positions at an Australia-based industrial conglomerate holding company Weststar Industrial, and ISDN Investments, the investment and trading arm of SGX-listed ISDN Holdings.
According to Ong, it is a huge privilege to lead honestbee and while the company has faced recent setbacks, he believes there are still immense opportunities to be met. He added that the management team will focus on bringing value to its customers, shareholders and partners.
Koo said that Ong is an “exceptional business leader that has been brought on board due to his track record in turning ailing businesses around”. He said the team at honestbee has confidence that Ong has what it takes to restructure the business, build consumer confidence and employee morale, repair relationships and bring the brand to greater heights.
More at https://tinyurI.com/y38e73ex
