I use to work for a boss that keeps borrowing money from bank to build factories and buy equipment. He doesn't care if the factory is running at full capacity or not. Factory only 60-70% full but still buy equipment. Most equipment are top European brands. To try fill some capacity, he sometimes sold below cost. Eventually he is forced to sell company otherwise he will become bankrupt. This is big ego. He enjoys so much when the President of his suppliers visits and entertain him or when he visit them. Feel so great when he can buy so many equipment at 1 shot......