Rolex to Buy Bucherer in Major Retail Move for Swiss Giant
- Bucherer operates more than 100 luxury watch stores worldwide
- Watch retailer to operate independently, keep brand name
Bucherer TimeDome, located in the Forum Shops at Caesar’s Palace Las Vegas, is the largest watch store in the world.
Photographer: Martin King
By
Andy Hoffman
August 24, 2023 at 11:55 PM GMT+8
Updated on
August 25, 2023 at 1:22 AM GMT+8
Rolex SA is buying the luxury retailer
Bucherer AG in a deal that will give the biggest Swiss watch brand a major presence in consumer sales for the first time.
Bucherer has more than 100 stores worldwide and will continue to operate independently, keep its name, and sell other watch brands, Rolex said in a statement. Financial terms weren’t disclosed.