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SINGAPORE — Retailers ABC Bargain Centre, Valu$, and ABC Express have agreed to stop using misleading “closing down sale” and “fire sale” advertisements at all outlets, the Competition and Consumer Commission of Singapore (CCCS) announced on Friday (Oct 16).
These advertisements were displayed without any end date and could mislead consumers into thinking that the discounts are available only for a limited period of time, CCCS said.
Misleading advertisements are a breach of the Consumer Protection (Fair Trading) Act, which protects consumers against unfair practices.
Consumers may mistakenly believe that there is a genuine price benefit for the products and make hasty purchases. They also give the supplier an unfair advantage over others who do not put up such advertisements, CCCS said.
Read more at https://www.todayonline.com/singapo...-agree-remove-fire-sale-closing-down-sale-ads
These advertisements were displayed without any end date and could mislead consumers into thinking that the discounts are available only for a limited period of time, CCCS said.
Misleading advertisements are a breach of the Consumer Protection (Fair Trading) Act, which protects consumers against unfair practices.
Consumers may mistakenly believe that there is a genuine price benefit for the products and make hasty purchases. They also give the supplier an unfair advantage over others who do not put up such advertisements, CCCS said.
Read more at https://www.todayonline.com/singapo...-agree-remove-fire-sale-closing-down-sale-ads