I learned a long time ago not to question Apple's business model because in the past I've been surprised by their performance. Many so called analysts have also been surprised by their performance.
9 million sold on a weekend is nothing to sneeze at
Apple Sells 9 Million IPhones in Debut Weekend
David Paul Morris/Bloomberg
An employee carries Apple Inc. iPhone 5c and 5s devices during the launch at the company's new store in Palo Alto, California, on Sept. 20, 2013.
Apple Inc. (AAPL) sold 9 million iPhones in the weekend debut of two new models, almost double the previous record, and predicted that quarterly revenue would be at the high end of its previously projected range.
Sept. 20 (Bloomberg) -- Apple Inc. attracted long lines of shoppers today for the global debut of its latest iPhones, the company’s biggest product introduction this year. In New York, customers queued up around the block to get into Apple’s flagship Fifth Avenue store. The iPhone 5s and 5c handsets also went on sale today in London, Japan and Hong Kong. It’s the first time Apple is rolling out its flagship product for sale in China on the same day as elsewhere. (Source: Bloomberg)
The sales reached record territory despite supply constraints for the 5s, the higher-end version of the new lineup, Cupertino, California-based Apple said today in a statement. Analysts had estimated the company would sell 5 million to 7.75 million units of the upgraded iPhone 5s and multicolor 5c models. Gross profit margins also will be at the top end of its predicted range, the company said.
“While we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly,” Chief Executive Officer Tim Cook said in the statement. “We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Apple’s shares rose as much as 6.5 percent in early trading as the results alleviated investor concern about a slump at the world’s largest technology company. The iPhone is Apple’s most important product, accounting for half its sales. The company has seen its revenue and profit growth slow and has ceded market share in the $280 billion smartphone market to Samsung Electronics Co. (005930) and other rivals.
Chinese Rollout
The smartphones went on sale Sept. 20 in U.S., Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. It’s the first time Apple rolled out its flagship product for sale in China on the same day as elsewhere, abandoning the usual three-month delay, as the company seeks to lure new customers in the world’s largest mobile-phone market.
The more feature-rich iPhone 5s has an improved camera, fingerprint-reader and faster processor. It comes in three color variations -- black/gray, white/silver and white/gold -- and costs $199 to $399 in the U.S. with a two-year wireless contract. The less-expensive 5c model is a reconfigured version of last year’s iPhone with a plastic casing that comes in five colors. It starts at $99 with a contract.
In a separate filing, Apple said it expects total revenue for the current quarter to be near the high end of its previously provided forecast of $34 billion to $37 billion. Gross margin, the portion of sales remaining after deducting product costs, will be near the high end of a range of 36 percent to 37 percent.
Long Lines
Shoppers lined up at Apple Stores in New York, Munich, Tokyo and other cities, with some waiting for days to get their hands on the new models. The gold version emerged as the hottest seller, and AT&T Inc., Sprint Corp., T-Mobile US Inc. (TMUS) and Verizon Wireless won’t be able to ship gold iPhones until October, while the others are available this month, Apple said on its website.
Sales and profit growth has slowed at Apple in the absence of major new product categories, and the company is counting on the new iPhone designs to lure new customers and spur growth.
Analysts’ estimates varied on iPhone sales over the debut weekend due to projected limited supplies of the iPhone 5s. Gene Munster of Piper Jaffray Cos. said Apple would probably sell 5 million to 6 million, while Citigroup Inc.’s Glen Yeung predicted as many as 7.75 million.
Apple rose as high as $498 in premarket trading. The shares have declined 12 percent this year through yesterday, compared with a 20 percent gain for the Standard & Poor’s 500 Index.
Apple was criticized by many analysts, who said the company priced the iPhone 5c too high for many emerging markets where customers don’t get the discount associated with signing up for a wireless contract. In China, where Apple is seeking to generate further growth, the iPhone 5c costs more than the equivalent of $700, or two months’ pay for the typical urban worker.