A livestreamer in China reportedly gained a massive online following by using heavy beauty filters that made her appear significantly younger during broadcasts. Viewers allegedly sent gifts, donations, and money while believing they were watching someone completely different — until the filter suddenly malfunctioned live on stream.
The clip quickly spread across social media, with many viewers saying they were stunned after seeing the unfiltered version during the broadcast. The incident soon sparked a wider online debate about fake online personas, extreme beauty filters, and how far some influencers go with digital edits to gain attention, followers, and profit.
Reports say she lost around 150,000 followers within hours after the clip started circulating.