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Jun 26, 2010
Saying sorry shouldn't be so hard
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<!-- end left side bar --><!-- story content : start -->I AM writing to relate an unauthorised booking with my Krisflyer membership and the inadequate resolution of my complaint by Singapore Airlines Krisflyer.
On May 8, I received an SMS notification that I was booked on a flight to Shanghai. An online check of my Krisflyer account showed the same booking. I called the Krisflyer hotline for clarification.
Despite my plea for more details, the officer who attended to my call confirmed the booking was made by a third-party travel agent called LC Travel Planner, but refused to disclose any further information.
I managed to reach a staff of LC Travel Planner on her cellphone; she confirmed that such a booking was indeed made through her office on May 4.
I wrote to SIA's vice-president of customer affairs for an explanation as to why it did not have the necessary checks in place to prevent unauthorised bookings. At the same time, I wanted SIA to reassure me there was no breach of confidentiality.
The following week, a customer affairs manager from SIA contacted me to assure me no other personal information was released to the third-party. She also provided me with a contact number, in case I needed further clarification.
Two weeks from the initial call, the same customer affairs manager forwarded me a letter from LC Travel Planner. The travel agent admitted that the unauthorised booking tagged to my Krisflyer membership was the result of data entry error.
It is unbelievable that the ticketing system of an established organisation like SIA was unable to detect the mismatch in details.
I tried to contact that same customer affairs manager, only to realise the number provided was that of an answering machine. I left a message, which was never acknowledged. I called the Krisflyer hotline and was told I would be contacted by the end of the day. Of course, that did not happen.
I wrote another e-mail to SIA's vice-president of customer affairs hoping a senior manager would look into the matter. Within 24 hours from that e-mail, the same customer affairs manager called to reiterate the content of the travel agent's letter and insisted she has done everything she could.
Over the next three weeks, I had several conversations with LC Travel Planner and the same customer affairs manager. Each party replied that its relevant departments were bilateralising on the matter. But nobody informed me of the outcome.
Almost two months after I first raised concerns over the breach in SIA's ticketing system, I was told someone would respond to me within the next 24 hours. Indeed, the same customer affairs manager sent me an e-mail the next day, stating the case was closed.
Is it that hard to apologise for a serious breach in the ticketing system?
Wong Kok Fai
Saying sorry shouldn't be so hard
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->I AM writing to relate an unauthorised booking with my Krisflyer membership and the inadequate resolution of my complaint by Singapore Airlines Krisflyer.
On May 8, I received an SMS notification that I was booked on a flight to Shanghai. An online check of my Krisflyer account showed the same booking. I called the Krisflyer hotline for clarification.
Despite my plea for more details, the officer who attended to my call confirmed the booking was made by a third-party travel agent called LC Travel Planner, but refused to disclose any further information.
I managed to reach a staff of LC Travel Planner on her cellphone; she confirmed that such a booking was indeed made through her office on May 4.
I wrote to SIA's vice-president of customer affairs for an explanation as to why it did not have the necessary checks in place to prevent unauthorised bookings. At the same time, I wanted SIA to reassure me there was no breach of confidentiality.
The following week, a customer affairs manager from SIA contacted me to assure me no other personal information was released to the third-party. She also provided me with a contact number, in case I needed further clarification.
Two weeks from the initial call, the same customer affairs manager forwarded me a letter from LC Travel Planner. The travel agent admitted that the unauthorised booking tagged to my Krisflyer membership was the result of data entry error.
It is unbelievable that the ticketing system of an established organisation like SIA was unable to detect the mismatch in details.
I tried to contact that same customer affairs manager, only to realise the number provided was that of an answering machine. I left a message, which was never acknowledged. I called the Krisflyer hotline and was told I would be contacted by the end of the day. Of course, that did not happen.
I wrote another e-mail to SIA's vice-president of customer affairs hoping a senior manager would look into the matter. Within 24 hours from that e-mail, the same customer affairs manager called to reiterate the content of the travel agent's letter and insisted she has done everything she could.
Over the next three weeks, I had several conversations with LC Travel Planner and the same customer affairs manager. Each party replied that its relevant departments were bilateralising on the matter. But nobody informed me of the outcome.
Almost two months after I first raised concerns over the breach in SIA's ticketing system, I was told someone would respond to me within the next 24 hours. Indeed, the same customer affairs manager sent me an e-mail the next day, stating the case was closed.
Is it that hard to apologise for a serious breach in the ticketing system?
Wong Kok Fai