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Angmoh said it’s 2018 and SIA ad is dated and sexist
- Thread starter ginfreely
- Start date
most likely a gay fag complaining there are not enough sq hunks for him to masturbate to in the ad.
Or it could be a past 30s overweight woman who is too lazy to put in the work to look like air stewardess.
Why wear tight kebayas when it will probably hinder movement in case of emergencies.
bahasa 101. kebaya: blouse; sarong: skirt. they wear shorts underneath the sarong. in case of emergency they can remove the sarong. i would prefer they remove both sarong and kebaya in a non-emergency.
Next Ah Nehs be saying, why no Indian Stewardess featuring in SIA Adv.
Probably a truly smart millennial not like those act smart old fogey.
With such a dated and sexist Singapore girl image, it doesn’t fit at all with real Singaporean women now. Honestly do you want your daughter to do this SIA air stewardess job?
I don't quite get this sort of new age everything must have diversity and inclusive and make sure it is "balanced" concept peddled by so called progressives. Every company has its selling point and marketing strategy, SIA for better or worse chose the SQ girl as its mascot. The SQ girl is portrayed as someone with warm hospitality, sophistication and sincerity which appeals to travelers of any sex.
How would showing a businesswoman working on spreadsheets help to convey this message? In fact a real accomplished businesswoman probably doesn't even have time for this crap of analyzing whether there are any male stewards or if the spreadsheet person is male or female.
How would showing a businesswoman working on spreadsheets help to convey this message? In fact a real accomplished businesswoman probably doesn't even have time for this crap of analyzing whether there are any male stewards or if the spreadsheet person is male or female.
I guess it’s a natural progress as people evolved. It’s a good thing to grow this kind of awareness of diversity. If not sexist thinking will actually permeate a company culture and is a bad thing in the long run.
Awareness is one thing, but everything has to be done in moderation and grounded in common sense. This so called correcting sexist company culture and generating awareness meme has been hijacked by consultants, progressives and HR who are eager to profit or stay in the job from it that everyone is beginning to push for a perception of "balanced" outcomes with no regard for whether the thing makes sense.
Take this SIA ad for instance, it has a clear purpose which is to position its service in a manner that its customers can relate to from the SQ girl. Why should they be forcing shots of businesswomen on spreadsheets into the ad just so that they can say ladies can be executives as well? It serves no purpose other than to ensure the SQ girl is "countered" by a hard nosed female senior executive.
Next time we see a cosmetic ad that features feminine K-pop style guys & girls should we then be introducing macho/uncouth men as well as butch like girls to ensure there there is awareness on diversity?
Singapore's management teams should take their cue from Star Trek series, Executive roles are more and more offered to females and visible minorities. In Singapore, if one is a minority, or non-male gendered, career climb is non-existent. Unless if one wants to be president. But there is only space for one
Cheers!
Cheers!
Do you mean something like this:
youtube.com/watch?v=w6yQYuGbthA
youtube.com/watch?v=ToMMmyrkjQE
youtube.com/watch?v=s2Zs_vXlsr8
:p
The sexiest (or most "sexist", if you prefer) airline TV commercial I've come across so far is the one by the defunct Russian low-cost airline:
en.wikipedia.org/wiki/Avianova_(Russia)
broadcast in 2010:
youtube.com/watch?v=ERHIbisAMeo
youtube.com/watch?v=AhDFWehatqM
:p
Attachments
![Как моют самолеты How to wash a plane (AviaNova).mp4_thumbs_[2018.05.03_15.39.47].jpg](/data/attachments/38/38345-e85f7ff52d93dc7e59e7ac37031a93a0.jpg){kind=small}
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Need to be wife or daughter of someone.
Are you saying SIA should be compared with these low class airlines that exploit women to make money?
I wonder how will SIA management take it being compared to these low class airlines that exploit women lol
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