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By Ang Yiying
The Straits Times has always been the gold standard in journalism.
That is why it is offering its readers a guaranteed prize containing the precious metal itself.
All they have to do to win the rewards - which range from 24k gold-plated medallions to solid gold bars worth up to $80,000 - is to start subscribing to the paper directly, rather than through a vendor.
This makes life easier for customers because they have to deal with only one company if they have queries. It also means they can pay with their credit cards.
The 'Gold Rush' is part of Singapore Press Holdings' (SPH) latest subscription drive, which starts on Thursday.
The rewards will be given out randomly in an electronic draw after the campaign ends on Feb 26.
'Gold is a symbol of wealth and the gold giveaway is timely with Chinese New Year around the corner,' said Mr Chua Wee Phong, executive vice-president of the company's circulation department.
'With the economic outlook for the year, what better value to give to our direct subscribers than a solid commodity like gold?'
Readers who subscribe directly will have their papers delivered by the same vendors, who earn the same income but will not have to go door-to-door each month to collect payments.
ST editor Han Fook Kwang said of the latest subscription drive: 'We want to make reading The Straits Times a rewarding experience in more ways than one.'
For the past year, direct subscribers have been receiving a monthly newsletter which includes exclusive stories from the newsroom and contests to win prizes, such as electronic gadgets and tickets to concerts and exhibitions.
Since September last year, they have also been offered full digital access to The Straits Times by adding just $2 to their monthly print subscription fee.
This allows them to enter the premium version of straitstimes.com, where they can browse stories from the last seven days and download iPhone and iPad apps that let them read the paper on the go.
Since November, direct subscribers have also been able to enjoy discounted deals, redemptions and birthday treats by registering with the SPH rewards website (www.sphrewards.com.sg).
Mr Lee Wee Leong, 35, who has been a direct subscriber for more than a year, said he likes the convenience.
The training and development manager added: 'Any issues that I have with my subscription, I can go direct to SPH.'
He also enjoys reading the e-paper version of The Straits Times on his iPad and receiving the monthly newsletter, weSubscribe, which has a regular page where readers can pose questions to different editors in the newsroom.
He said: 'I think it's a good idea to get to know the people who decide on the news that goes into the paper.'
[email protected]
To sign up as a ST direct subscriber or to convert your vendor subscription to a direct subscription, call 6388-3838 or e-mail [email protected]
The Straits Times has always been the gold standard in journalism.
That is why it is offering its readers a guaranteed prize containing the precious metal itself.
All they have to do to win the rewards - which range from 24k gold-plated medallions to solid gold bars worth up to $80,000 - is to start subscribing to the paper directly, rather than through a vendor.
This makes life easier for customers because they have to deal with only one company if they have queries. It also means they can pay with their credit cards.
The 'Gold Rush' is part of Singapore Press Holdings' (SPH) latest subscription drive, which starts on Thursday.
The rewards will be given out randomly in an electronic draw after the campaign ends on Feb 26.
'Gold is a symbol of wealth and the gold giveaway is timely with Chinese New Year around the corner,' said Mr Chua Wee Phong, executive vice-president of the company's circulation department.
'With the economic outlook for the year, what better value to give to our direct subscribers than a solid commodity like gold?'
Readers who subscribe directly will have their papers delivered by the same vendors, who earn the same income but will not have to go door-to-door each month to collect payments.
ST editor Han Fook Kwang said of the latest subscription drive: 'We want to make reading The Straits Times a rewarding experience in more ways than one.'
For the past year, direct subscribers have been receiving a monthly newsletter which includes exclusive stories from the newsroom and contests to win prizes, such as electronic gadgets and tickets to concerts and exhibitions.
Since September last year, they have also been offered full digital access to The Straits Times by adding just $2 to their monthly print subscription fee.
This allows them to enter the premium version of straitstimes.com, where they can browse stories from the last seven days and download iPhone and iPad apps that let them read the paper on the go.
Since November, direct subscribers have also been able to enjoy discounted deals, redemptions and birthday treats by registering with the SPH rewards website (www.sphrewards.com.sg).
Mr Lee Wee Leong, 35, who has been a direct subscriber for more than a year, said he likes the convenience.
The training and development manager added: 'Any issues that I have with my subscription, I can go direct to SPH.'
He also enjoys reading the e-paper version of The Straits Times on his iPad and receiving the monthly newsletter, weSubscribe, which has a regular page where readers can pose questions to different editors in the newsroom.
He said: 'I think it's a good idea to get to know the people who decide on the news that goes into the paper.'
[email protected]
To sign up as a ST direct subscriber or to convert your vendor subscription to a direct subscription, call 6388-3838 or e-mail [email protected]
