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FIFA expands tournament to 48 teams but more countries low-ball them for broadcast rights

Worm

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India Reliance offers merely US$20m for FIFA World Cup broadcast rights
https://www.businesstimes.com.sg/li...ce-offers-us20-million-china-deal-unannounced

In 2022 FIFA World Cup in Qatar, CCTV reportedly paid approximately US$150 million for the broadcasting rights. CCTV remains firm on a budget of roughly US$60–$80 million for 2026.
https://www.caixinglobal.com/2026-0...rights-still-under-negotiation-102441166.html

FIFA is asking for US$35-38 million this year. Prime Minister Anutin Charnvirakul assured the public that Thais would "definitely" be able to watch the games, though he did not specify which platform would carry them. In 2022, Thailand pay US$33 million.
https://www.bangkokpost.com/sports/3250177/anutin-promises-world-cup-on-tv
 
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