The new National Stadium and the Singapore Indoor Stadium will remain off-limits to commercial branding, even as OCBC Group sealed a landmark $50million naming rights deal with the Siingapore Sports Hub yesterday.
The 15-year contract will allow the group - which includes OCBC Bank, its private banking arm Bank of Singapore and its insurance subsidiary Great Eastern Holdings - to name various venues within the 35ha facility.
But even if the government is open to more such partnerships, the iconic National Stadium and the Singapore Indoor Stadium will be off limits.
They could be named after personalities in the future, said Actiing Minister for Culture, Community and Youth Lawrence Wong on the sidelines of yesterday's signing ceremony at the Sports Hub Experience Centre.
"We also may have the possibility of either stadium being named after a personality, for example, someone we wish to commemorate or remember, he said.
The 15-year contract will allow the group - which includes OCBC Bank, its private banking arm Bank of Singapore and its insurance subsidiary Great Eastern Holdings - to name various venues within the 35ha facility.
But even if the government is open to more such partnerships, the iconic National Stadium and the Singapore Indoor Stadium will be off limits.
They could be named after personalities in the future, said Actiing Minister for Culture, Community and Youth Lawrence Wong on the sidelines of yesterday's signing ceremony at the Sports Hub Experience Centre.
"We also may have the possibility of either stadium being named after a personality, for example, someone we wish to commemorate or remember, he said.
)
