Serious Jialat! SPH's Circulation Numbers are Inflated!

[Pinkieslut]

Senior SPH staff taken to task after inflating circulation figures by 10-12%: report​

It receives public funding of up to $180 million annually over five years​

Staff Writer
·Editorial team
Mon, 9 January 2023 at 11:26 am GMT

SPH Media's News Centre. (FILE PHOTO: Yahoo News Singapore)
SINGAPORE — Several senior employees of SPH Media have been taken to task or left the company, after daily circulation figures of the media giant's titles were found to have been inflated.
According to The Straits Times, the numbers were inflated by between 85,000 and 95,000 daily average copies across all titles, which represents 10 to 12 per cent of the reported daily average circulation.
The senior employees were not named in the news report.
An SPH spokesperson said that some of the methods they used to inflate the circulation figures include "double-counting" of subscriptions across multiple instances; lapsed contracts continuing to be counted into circulation data; instances where copies were printed, counted for circulation and then destroyed; and a project account that was injected with additional funding to purchase "fictitious circulation".
Circulation figures are an important benchmark for setting the price of advertising in the media industry.

Ministry has asked SPH Media to share full findings​

SPH Media became a company limited by guarantee in December 2021, after it split from the Singapore Press Holdings. As a trust, it receives public funding of up to $180 million annually over five years, and it will be required to provide half-yearly progress updates to the Singapore government.
Today Online reported a Ministry of Communications and Information (MCI) spokesperson saying that it has asked SPH Media to share its full findings, and has recently received SPH Media's internal report on the matter.
"MCI will undertake our own review to determine if these inconsistencies in circulation data affect the decision to fund, and the amount the government committed to fund SPH Media,” the MCI spokesperson said.
According to The Straits Times, SPH Media had initiated a review of internal processes in March last year. The period of review was from September 2020 to March 2022.
SPH Media publishes The Straits Times and The Business Times, as well as Lianhe Zaobao, Shin Min Daily News, Berita Harian and Tamil Murasu.

 

[Loofydralb]

Ownself check ownself check ownself check ownself

but still failed.
No doubt Berita Harian and Tamil Murasu nobody buys and nobody reads.

 

[blackmondy]

AssPeeH is a lie-fabricating machine so why is that surprising?

 

[laksaboy]

Why need to report on circulation numbers when it is now a not-for-profit propaganda machine?

Who were they trying to impress?

 

[gsbslut]

Senior SPH staff taken to task after inflating circulation figures by 10-12%: report​

It receives public funding of up to $180 million annually over five years​

Staff Writer
·Editorial team
Mon, 9 January 2023 at 11:26 am GMT

SPH Media's News Centre. (FILE PHOTO: Yahoo News Singapore)
SINGAPORE — Several senior employees of SPH Media have been taken to task or left the company, after daily circulation figures of the media giant's titles were found to have been inflated.
According to The Straits Times, the numbers were inflated by between 85,000 and 95,000 daily average copies across all titles, which represents 10 to 12 per cent of the reported daily average circulation.
The senior employees were not named in the news report.
An SPH spokesperson said that some of the methods they used to inflate the circulation figures include "double-counting" of subscriptions across multiple instances; lapsed contracts continuing to be counted into circulation data; instances where copies were printed, counted for circulation and then destroyed; and a project account that was injected with additional funding to purchase "fictitious circulation".
Circulation figures are an important benchmark for setting the price of advertising in the media industry.

Ministry has asked SPH Media to share full findings​

SPH Media became a company limited by guarantee in December 2021, after it split from the Singapore Press Holdings. As a trust, it receives public funding of up to $180 million annually over five years, and it will be required to provide half-yearly progress updates to the Singapore government.
Today Online reported a Ministry of Communications and Information (MCI) spokesperson saying that it has asked SPH Media to share its full findings, and has recently received SPH Media's internal report on the matter.
"MCI will undertake our own review to determine if these inconsistencies in circulation data affect the decision to fund, and the amount the government committed to fund SPH Media,” the MCI spokesperson said.
According to The Straits Times, SPH Media had initiated a review of internal processes in March last year. The period of review was from September 2020 to March 2022.
SPH Media publishes The Straits Times and The Business Times, as well as Lianhe Zaobao, Shin Min Daily News, Berita Harian and Tamil Murasu.

can advertisers sue sph for misleading them on readership?

 

[eatshitndie]

can deliver bogus papers to cemeteries? that’ll be about 6.9%.

 

[aerobwala]

View attachment 175646

 

[Eisenhut]

PAP playing good cop, bad cop....jin satki manz!!!

Sorry its good thief, bad thief rather

GE coming

 

[Singapore Dancing Spirit]

SPH - you can't get the truth from SPH

Always censored details and trim and cut the details here and there/
They also do not provide accurate info/

Now I am hearing they twist the truths and inflating circulation figures to raise funds

 

[Loofydralb]

Reading ST is like children's composition. Maybe a new marketing phrase for SPH:

The Truth Shall Stay With Us

 

[red amoeba]

Why ain’t CPIB investigating ? There is also elements of inflating earnings which in turn leads to conning advertisers about their ad reach. This is cheating. Criminal offence.

 

[A Singaporean]

Honest mistake, let's move on.

 

[winners]

That Penang Cow must be clearing up the mess in SPH now. It's all the doing of that useless ex-army general Ng.

 

[50000]

It's all the doing of that useless ex-army general Ng.

probably gave stupid SAF style instruction like "get it done" without clear directions. He probably forgot to tell them "do but don't get caught"

 

[congo9]

Fudging is institutional.

 

[congo9]

That Penang Cow must be clearing up the mess in SPH now. It's all the doing of that useless ex-army general Ng.

This show Malaysian are more talented.

 

[laksaboy]

probably gave stupid SAF style instruction like "get it done" without clear directions. He probably forgot to tell them "do but don't get caught"

"Don't give me problem! Give me solution!"

 

[laksaboy]

It receives public funding of up to $180 million annually over five years

How does it feel, daft Sinkies, to know that your taxpayer money is funding this shitty company/organization?

 

[CoffeeAhSoh]

How does it feel, daft Sinkies, to know that your taxpayer money is funding this shitty company/organization?

/

.

 

[borom]

Aiyah no blame culture what, so relax as they will still expect to be highest paid and reelected -BUT if opposition does the same, expect all hell breaks lose and you will see esteemed members like TCJ, Grace FHY, Desmond Lee and of course Edwin Tong sharpening their knives