on page 4, you can also see that
bart sponsors cheap $2 tickets for sporting events and partners with sports clubs in providing charter transport for riders going to a's games in oakland.
http://www.greendesignetc.net/Transportation_05_(pdf)/SyedAsma_BART(paper).pdf
and this is a direct quote from
bart....."partnerships with recreational events promote transit use and benefit the public good with less traffic congestion and cleaner air."
sinkies need to wake up that the rest of the transit world is doing it. in fact, special events organized by charities and sports tournaments by major sports leagues with the nyc transit are sponsored partially or fully by the mta, so that fares can be discounted or waived for less fortunate attendees. it's not about making profits for some of these events. it's community spirit and collaborative cooperation with the public for special charitable and community-building events that don't happen too often.