Winning any campaign using old medieval Mecedonian/Roman/Chinese/Persian/European arts-of-war according to Sylvia Lim is why the Mongols, Tartars, Visigoths, Gauls & Vikings walk all over em for 1500yrs.
Mongolian art of war is now e latest fad in all corporate culture but Sylvia has been quietly deploying it since she join in '01.
Basically winning any campaign, be it war or biz or politics is about winning e hearts of ya supporters & damning e hearts of ya enemies, according to all of Temujin's 4 companions; Cakathai, Ogedei, Sugedei & Subedei when they attack 5 civilizations in unison from e Mongolian steppe over 800yrs ago.
For WP, I see the way they move, act, talk & behave is like a Mongolian herds as described by many books on Genghis Khan's successful exploits & Mongolian culture over the steppe 900yrs ago.
Send fear into ya enemies' heart w rumours over rumours over many more rumours years before u attack.
Confuse em till they sianz and respond no more.
Make em think u will attack everyday till the grew lethargic so much so, they hand e kingdom to ya without fighting.
In WP, a smaller war is waged against PAP grassroots.
3 yrs before election, send all 50 candidates & close party members in grp of 2 ppl each, to knock on every door, in all ward WP wanna contest.
That will take 2-3 yrs to complete.
That gives u 10% of e votes.
Do weekly Hammer sales in rotation of all foodcourts & kopitiam in all ward over 5 yrs period and that gives u another 10%.
Grassroots activities on quarterly basis, another 10%.
Candidates w good caliber, charisma & track record recruitment & grooming, 10%.
Getting e stickers on & putting up posters in all lamp posts & signposts in under 90min using 40 volunteers/contractor per candidate after nominations, ahead of PAP, 5%.
Deliver all fliers in under 2hrs after nomination to all homes in all contested wards with 50 volunteers, 5%.
Good emotive, sticky & catchy rally/parliament speeches/writings, 10%.
House to house visit after nomination to cover all blocks in all wards with 40 volunteers, 15%.
PAP screw up in housing, transport, FT, living cost, education, security & healthcare, 10%.
Multi-cornered fights, invoking tactical voting among swing voters & uniting their votes to 1 oppo, 5%
MSM & PAP below-waist low-blow attack on WP candidates, 5%.
Heavy rain during rally & supporters stayed back, 5%.
Total 100%