Amazing. I once was in a chit chat with a co-worker and we were talking about what cars we'd buy if we had the money, and he said Mini Cooper. Granted it is a nice little car, but we were talking about if "we had the money" kind of situation so I asked him why, and his reply was, "It's easy to wash!" I never thought about car ownership from that perspective, but he did have a point. Now, if he'd only watched this ad!
Cheers!