Why this whole notion about "exports" is dying - Thomas Friedman

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OUTSOURCING IS OUT

Politicians see the world as blocs of voters living in specific geographies - and they see their job as maximising the economic benefits for the voters in their geography.

Many CEOs, though, increasingly see the world as a place where their products can be made anywhere through global supply chains (often assembled with non-union-protected labour) and sold everywhere.

These CEOs rarely talk about "outsourcing" these days. Their world is now so integrated that there is no "out" and no "in" anymore. In their businesses, every product and many services now are imagined, designed, marketed and built through global supply chains that seek to access the best quality talent at the lowest cost, wherever it exists.

They see more and more of their products today as "Made in the World" not "Made in America". Therein lies the tension. So many of "our" companies actually see themselves now as citizens of the world.

- http://www.todayonline.com/Commentary/EDC120130-0000044/Made-in-the-world
 
To many sinkies, Singapore is the only world they know.
 
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