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Why are there alot of Ang Moh Models in Local Ads

Porfirio Rubirosa

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Pan Asians like Denise Keller, Nadya, Rebecca Tan, Ase Wang, Jaime are ok. But why so many pure Ang Moh models?
 
Typical asian faces can't sell a product compare to a Ang Moh one.

It could be an inherited mentality from past generations and the racial diversity on this island. In a way, Ang Moh face is race neutral on most ads and has that perceived prestige; also it depends on the product being promoted.

Imagine if you have a Carlsberg commercial with a Chinese or a Keleng. What is the first instance that strikes your mind. Same goes for a malay.
 
based on face value ...

if u got ang mor... means your good ,company all got value ..

:D
 
sumhow sumwhere, ang mo seems to hold in high regard, i dunno y.
when got ang mo, everyting seems to be convincing than putting up other nationalities.
 
Here!

Sinem_Sulun_03.jpg
 
It's better than have that auntie tay or ulgy ho face in the ad :D
 
Imagine if you have a Carlsberg commercial with a Chinese or a Keleng. What is the first instance that strikes your mind. Same goes for a malay.


Carlsberg has a TV ad featuring mediacorp "STARS". The health Ambassador is ok but the Love Ambassador is kinda old :rolleyes:
 
ec.jpg


"Aiya 新加坡女孩没水准, I don't even want to take pics of them, now I need to hook up some 红毛女孩 and take their pics soon. Hei hei hei hei.. "
 
If what you say is true than this is the sad reflection of a colonised mind which really should not be the case in this day and age of globalisation and the fact that we have been independent for over 40 years now.

That is why I am impressed with our Asean neighbours who rarely use pure ang moh models in their local ads.

Typical asian faces can't sell a product compare to a Ang Moh one.

It could be an inherited mentality from past generations and the racial diversity on this island. In a way, Ang Moh face is race neutral on most ads and has that perceived prestige; also it depends on the product being promoted.

Imagine if you have a Carlsberg commercial with a Chinese or a Keleng. What is the first instance that strikes your mind. Same goes for a malay.
 
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