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Bushells is an Australian coffee brand known for its instant coffee, which is made from a blend of imported coffee beans that are roasted to achieve a smooth, mild flavor. The brand has a long history, dating back to the late 19th century, and is a popular household name in Australia, though its coffee products are also sold in other countries like Singapore. It offers a variety of coffee products, including instant powder, coffee bags, and beans, in different blends and flavors.
Brand overview
- History: Founded in Australia in 1883, Bushells began as a tea seller before expanding into coffee manufacturing in the 1980s.
- Ownership: The coffee brand is currently owned by FreshFood Services Pty Ltd.
- Availability: While a traditional Australian brand, it is also widely available in other markets, such as Singapore.
Coffee products
- Instant Coffee: This is the brand's most well-known product, available in various blends like "Classic" and "Gourmet." It is described as having a smooth and mild flavor.
- Other formats: Bushells also offers other coffee products, such as roast and ground coffee, coffee bags, and beans.
- Flavored options: The brand provides a selection of flavored instant coffees, including chocolate and caramel.
Customer reviews
- Many customers appreciate the convenient and affordable nature of Bushells instant coffee.
- Some reviewers note that it has a malty, less bitter flavor, which can be ideal for those who like sweet, milky coffee drinks like flat whites.
- Other reviews have been mixed, with some finding it bitter, while others enjoy its balanced flavor.
