NEW DELHI - The Singapore Tourism Board (STB) has launched a campaign as part of efforts to woo tourists from India to return to the Republic.
The Singapore Reimagine campaign was launched in Chennai, the capital of southern Tamil Nadu state, on Thursday (March 17).
STB said it is collaborating with St+art India Foundation on the campaign, which includes Singapore artist Tina Fung and her Indian counterpart Osheen Siva showcasing a large-scale installation titled Dreams From The Futures in Chennai Phoenix Marketcity shopping mall.
The installation, which will be on display for three weeks, includes traditional Tamilian and Singaporean elements such as Peranakan motifs, said a STB press release.
It also said that a culinary experience event will be held at Mr. Ong - The Flavours Of Singapore, a restaurant at the Park Hyatt hotel in the southern Indian city on Friday.
South India remains an important source market, making up for a substantial number of the 1.4 million Indian nationals who visited Singapore in 2019, said Mr G.B. Srithar, regional director for India, Middle East and South Asia at STB.
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