Dr Shree Datta, a gynaecologist at King's College Hospital, said: 'I'm delighted Intimina has taken the bull by the horns and developed Period Crunch to help raise awareness of the ongoing social stigma around periods.
'Periods are a natural part of who we are, so it's deeply concerning to hear that so many people remain uncomfortable discussing them, when they are just another part of our health.'
Women to be offered 'menstrual leave' for period pain in Spain
The Spanish government today approved a bill which grants paid 'menstrual leave' for women who suffer from severe period pain, in what would be a first in Europe.The bill allows workers experiencing period pain to an unlimited amount of time off, with the state social security system - not employers - picking up the tab for the medical leave.
As with paid leave for other health reasons, a doctor must approve the temporary medical incapacity.
The proposed legislation must still be approved by parliament, with a vote not expected for months. But if the bill is passed, will become the first Western country to give women 'menstrual leave'.
Menstrual leave is currently offered only in a small number of countries across the globe, among them South Korea, Japan, Zambia and Indonesia - and none in Europe.
Under the reform package passed by Spain's cabinet, schools will be required to provide sanitary products to girls and there will also be changes to the country's abortion laws.
'Uterus-shaped cereal' aims to encourage conversations about periods
Swedish feminine care brand Intimina developed its raspberry-flavoured 'Period Crunch' cereal to encourage families to discuss menstruation and periods more openly at breakfast.www.dailymail.co.uk
Source:https://www.dailymail.co.uk/health/...ns-periods.html?ito=social-twitter_mailonline
