Toblerone will have to drop “Switzerland” from its packaging

[SBFNews]

BERN, June 25 ― Toblerone will have to drop “Switzerland” from its packaging as the mountain-shaped chocolate will no longer be exclusively produced in its home country from 2023.

Established in 1908 in the Tobler family factory, the triangular chocolate has been produced in Bern, in the heart of the Alpine country.

But the brand's owner, American food giant Mondelez International, said Toblerone will open a new production line in Slovakia by the end of the year “to respond to the growing demand”.

Mondelez International told AFP in an emailed statement that it was continuing to invest in the Bern plant.

The launch of a production line in Slovakia, where Mondelez also produces Milka and Suchard chocolates, “will unlock significant capacity” at the Bern site, which will eventually allow to “manufacture millions of additional bars,” Mondelez said.

“For legal reasons, the changes we are bringing to our production require us to adjust our packaging to comply with the Swiss law, particularly to remove the word 'Switzerland' from the packaging front,” the company said.

Toblerone produces seven billion chocolate bars a year, with 97 per cent of the production exported to 120 countries. They are ubiquitous at airport duty-free shops. ― ETX Studio

 

[tanwahtiu]

Stupid packaging idea.... proven Westerners have low IQ...

 

[OrLanChowHorFun]

i never eat for 15 years or more liao....................never knew it was Swiss made exclusively.................

 

[LexLuthor]

Toblerone of Tiananmen ?

 

[blackmondy]

I still remember the ad in the 70s where you can use it as harmonica. Dunno real or not ?

 

[LexLuthor]

 

[JohnTan]

BERN, June 25 ― Toblerone will have to drop “Switzerland” from its packaging as the mountain-shaped chocolate will no longer be exclusively produced in its home country from 2023.

Established in 1908 in the Tobler family factory, the triangular chocolate has been produced in Bern, in the heart of the Alpine country.

But the brand's owner, American food giant Mondelez International, said Toblerone will open a new production line in Slovakia by the end of the year “to respond to the growing demand”.

Mondelez International told AFP in an emailed statement that it was continuing to invest in the Bern plant.

The launch of a production line in Slovakia, where Mondelez also produces Milka and Suchard chocolates, “will unlock significant capacity” at the Bern site, which will eventually allow to “manufacture millions of additional bars,” Mondelez said.

“For legal reasons, the changes we are bringing to our production require us to adjust our packaging to comply with the Swiss law, particularly to remove the word 'Switzerland' from the packaging front,” the company said.

Toblerone produces seven billion chocolate bars a year, with 97 per cent of the production exported to 120 countries. They are ubiquitous at airport duty-free shops. ― ETX Studio

Time for me to stop eating toblerone chocolates if they are not made in Switzerland. The country of origin indicates level of premium. Nothing but the best for John Tan and his family.