Kids and teenagers are watching an average of 91 minutes content on Chinese short-video platform TikTok daily compared to just 56 minutes on Google-owned YouTube globally, new data has shown.
The data for 2021 paints a larger picture of how TikTok has gripped the next generation of web users -- Gen Z (born between the mid- to late-1990s and the 2010s) and Gen Alpha (born after the early to mid-2010s), reports TechCrunch.
The TikTok phenomenon began in June 2020 when it started to outrank YouTube in terms of the average minutes per day of watch time by people ages 4 through 18.
In the years since, TikTok has continued to dominate with younger users, the report said late on Wednesday.
The kids and teenagers in the US last year spent an average of 99 minutes per day on TikTok versus 61 minutes on YouTube.
In the UK, TikTok usage was up to 102 minutes per day, versus just 53 minutes on YouTube.