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[video=youtube;hsH0GKUKmXM]http://www.youtube.com/watch?v=hsH0GKUKmXM[/video]
The Amazon-Apple war is on
Go to the Amazon website (www.amazon.com) and a letter from its chief executive Jeff Bezos greets you. It says that it is a company that 'works hard to charge consumers less'.
With this message, Mr Bezos launched its attack at the tablet market.
On Sept 28 at 10am (10pm Singapore time) in Manhattan, New York, Mr Bezos lifted the curtain on four new products: the all-new Kindle for only US$79 ($102), two new touch Kindles – Kindle Touch and Kindle Touch 3G – for US$99 and US$149, and a new tablet class – Kindle Fire - a full colour 7-inch device for movies, TV shows, music, books, magazines, apps, games and web browsing for only US$199.
The new Kindle for reading e-books at US$79 is a steal and a drop in price from the US$139 wireless version. Book worms and consumers do not have to wait until Christmas to buy it for themselves or as gifts because at that price, it is an impulse buy.
It is the new class of three touch Kindles that will make the greatest impact on the tablet market. They will give Apple's iPad a run for their money. Apple's tablet rivals have not succeeded in attracting customers because they matched iPad's pricing without matching its content offerings.
WIDE OFFERING
Amazon has done it better. The Kindle Fire has access to its online offerings including 18 million movies, songs, magazines, books and apps, and it is more than half the price of the cheapest iPad (US$499).
Fence-sitters who like the iPad's coolness, design and ease of use but baulk at the current prices, will jump at the Kindle Fire.
But the new Kindles are also likely to snatch sales away from other makers of tablets, such as Lenovo and Samsung, whose devices are also priced from US$400. They, too, do not have access to substantial content.
The new Kindles are available now. The Kindle Fire can be pre-ordered and are available from Nov 15.
For Singapore consumers, they will be disappointed.
They were unable to use the older generation Kindles because Amazon's digital content is not available here. The situation has not changed.
Some consumers have been able to buy the Kindles here by using work around solutions to get the content. Generally, they buy Amazon's gift cards and redeem the value to get the digital content.
Nonetheless, Amazon will have a sterling Christmas. Its cash registers are going to ring as millions of Kindles fly off the online shelves.
The Amazon-Apple war is on
Go to the Amazon website (www.amazon.com) and a letter from its chief executive Jeff Bezos greets you. It says that it is a company that 'works hard to charge consumers less'.
With this message, Mr Bezos launched its attack at the tablet market.
On Sept 28 at 10am (10pm Singapore time) in Manhattan, New York, Mr Bezos lifted the curtain on four new products: the all-new Kindle for only US$79 ($102), two new touch Kindles – Kindle Touch and Kindle Touch 3G – for US$99 and US$149, and a new tablet class – Kindle Fire - a full colour 7-inch device for movies, TV shows, music, books, magazines, apps, games and web browsing for only US$199.
The new Kindle for reading e-books at US$79 is a steal and a drop in price from the US$139 wireless version. Book worms and consumers do not have to wait until Christmas to buy it for themselves or as gifts because at that price, it is an impulse buy.
It is the new class of three touch Kindles that will make the greatest impact on the tablet market. They will give Apple's iPad a run for their money. Apple's tablet rivals have not succeeded in attracting customers because they matched iPad's pricing without matching its content offerings.
WIDE OFFERING
Amazon has done it better. The Kindle Fire has access to its online offerings including 18 million movies, songs, magazines, books and apps, and it is more than half the price of the cheapest iPad (US$499).
Fence-sitters who like the iPad's coolness, design and ease of use but baulk at the current prices, will jump at the Kindle Fire.
But the new Kindles are also likely to snatch sales away from other makers of tablets, such as Lenovo and Samsung, whose devices are also priced from US$400. They, too, do not have access to substantial content.
The new Kindles are available now. The Kindle Fire can be pre-ordered and are available from Nov 15.
For Singapore consumers, they will be disappointed.
They were unable to use the older generation Kindles because Amazon's digital content is not available here. The situation has not changed.
Some consumers have been able to buy the Kindles here by using work around solutions to get the content. Generally, they buy Amazon's gift cards and redeem the value to get the digital content.
Nonetheless, Amazon will have a sterling Christmas. Its cash registers are going to ring as millions of Kindles fly off the online shelves.