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SINGAPORE: Getting their names and faces out to the electorate within the nine-day campaign period was a top priority for all four candidates in the August Presidential Election, with advertising and printing of promotional materials constituting the bulk of their expenses.
The expenses filed by the candidates were made available for inspection at the Elections Department on Tuesday.
The top spender was Dr Tan Cheng Bock, who spent S$585,045.03 on his campaign. More than 86 per cent of that went to traditional publicity material like posters, as well as novel means such as smartphone apps.
President Tony Tan Keng Yam was the next highest spender at S$503,070.
58 per cent was spent on promotional material, such as the ubiquitous black-framed-spectacle magnets and caps, and some S$50,000 on new media advertisements, such as those found on Google and Facebook.
Mr Tan Jee Say spent more than S$162,337, with nearly 45 per cent of it on advertising and publicity.
Mr Tan Kin Lian was the leanest spender, doling out about S$70,912.16 on his campaign, or merely 3 cents on each of the 2.27 million registered voters.
-CNA/ac
The expenses filed by the candidates were made available for inspection at the Elections Department on Tuesday.
The top spender was Dr Tan Cheng Bock, who spent S$585,045.03 on his campaign. More than 86 per cent of that went to traditional publicity material like posters, as well as novel means such as smartphone apps.
President Tony Tan Keng Yam was the next highest spender at S$503,070.
58 per cent was spent on promotional material, such as the ubiquitous black-framed-spectacle magnets and caps, and some S$50,000 on new media advertisements, such as those found on Google and Facebook.
Mr Tan Jee Say spent more than S$162,337, with nearly 45 per cent of it on advertising and publicity.
Mr Tan Kin Lian was the leanest spender, doling out about S$70,912.16 on his campaign, or merely 3 cents on each of the 2.27 million registered voters.
-CNA/ac
