- Joined
- Dec 30, 2010
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So if the PAP continues to ignore new media because it is unfamiliar terrain that Sun Tzu says one shld not fight on, it will continue making unnecessary, avoidable PR fiascoes. But maybe it’s beginning to plan abandoning this Sun Tzu precept by recceing the new media terrain. The people behind the Breakfast Network (highly commended by me) and Independent (it sucks), are retired Imperial Stormtroop generals from the Keyboard corps. They could be juz like the German generals who turned on Hitler when Germany was losing, or be like Benedict Arnold (an American rebel hero who offered to surrender a fortress to the British). Or they could be what Sun Tzu recommends using. Only time will tell.
Onto serious matters. The PAP’s brand and message need to be recast for the age of social media (and. new media) in general) and the PM needs to show boldness and political artistry in grabbing his (and that of the PAP’s) share of attention. He can’t rely on the traditional media to help him grab attention. For starters, traditional media is no longer trusted here, especially by the young. Then, too, the traditional media’s market share has diminished. And then there are all the competing celebrities on social media like all those cats’ pixs. And then there is vigilantism of websites like Stomp which have large audiences.
The PM has plenty of competition, be it in the mainstream media or new media.
- http://atans1.wordpress.com/2013/09/30/sun-tzu-the-paps-non-use-of-new-media-the-pm/
Onto serious matters. The PAP’s brand and message need to be recast for the age of social media (and. new media) in general) and the PM needs to show boldness and political artistry in grabbing his (and that of the PAP’s) share of attention. He can’t rely on the traditional media to help him grab attention. For starters, traditional media is no longer trusted here, especially by the young. Then, too, the traditional media’s market share has diminished. And then there are all the competing celebrities on social media like all those cats’ pixs. And then there is vigilantism of websites like Stomp which have large audiences.
The PM has plenty of competition, be it in the mainstream media or new media.
- http://atans1.wordpress.com/2013/09/30/sun-tzu-the-paps-non-use-of-new-media-the-pm/
