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TODAY readership jumps 14% to 730,000
Updated 11:43 PM Nov 02, 2012
SINGAPORE - TODAY has seen a significant jump in its readership - bucking the downward trend faced by many newspapers here and abroad.
According to Nielsen's Media Index Report 2012 released yesterday, the combined readership of TODAY's print and digital editions has grown 14 per cent from a year ago.
The 92,000 new readers boost the newspaper's daily readership to 730,000 people.
This was the biggest spike in readership for any newspaper in Singapore this year - cementing TODAY's position as Singapore's second most-read newspaper, a position it has held since 2006.
Professionals, managers, executives and businessmen (PMEBs) continue to form a significant portion of TODAY's readership, making up 43 per cent.
The survey also found that, among PMEBs who earn more than S$10,000, one third of them read TODAY.
While print readership grew a healthy 13 per cent, the year-long survey of 4,662 adults revealed that readership of TODAY's digital editions - its website as well as smartphone and tablet apps - was up 43 per cent.
The survey, however, did not capture readers who follow TODAY on its social media platforms such as Facebook, Twitter, YouTube or Instagram.
In contrast, the Media Index revealed that The Straits Times has lost 67,000 readers. Overall, its combined print and digital readership fell about 5 per cent from a year ago to 1,387,000.
Newspaper readership as a whole has held firm, with 2.9 million adults or 72 per cent of the population reading a newspaper each day.
Ms Rebecca Tan, Managing Director of Nielsen's media business in Singapore and Malaysia, noted: "The way Singaporeans read the newspaper has changed and now takes varied forms. With increased smartphone and tablet ownership, together with the availability of apps from papers like The Straits Times, TODAY and the newly launched Business Times, it is no surprise that we are seeing growth in digital newspaper readership."
Against this backdrop of increased digital consumption of news content, TODAY - which revamped its print edition in June - is set to unveil a totally fresh look for its website as well as smartphone and tablet apps later this month.
Updated 11:43 PM Nov 02, 2012
SINGAPORE - TODAY has seen a significant jump in its readership - bucking the downward trend faced by many newspapers here and abroad.
According to Nielsen's Media Index Report 2012 released yesterday, the combined readership of TODAY's print and digital editions has grown 14 per cent from a year ago.
The 92,000 new readers boost the newspaper's daily readership to 730,000 people.
This was the biggest spike in readership for any newspaper in Singapore this year - cementing TODAY's position as Singapore's second most-read newspaper, a position it has held since 2006.
Professionals, managers, executives and businessmen (PMEBs) continue to form a significant portion of TODAY's readership, making up 43 per cent.
The survey also found that, among PMEBs who earn more than S$10,000, one third of them read TODAY.
While print readership grew a healthy 13 per cent, the year-long survey of 4,662 adults revealed that readership of TODAY's digital editions - its website as well as smartphone and tablet apps - was up 43 per cent.
The survey, however, did not capture readers who follow TODAY on its social media platforms such as Facebook, Twitter, YouTube or Instagram.
In contrast, the Media Index revealed that The Straits Times has lost 67,000 readers. Overall, its combined print and digital readership fell about 5 per cent from a year ago to 1,387,000.
Newspaper readership as a whole has held firm, with 2.9 million adults or 72 per cent of the population reading a newspaper each day.
Ms Rebecca Tan, Managing Director of Nielsen's media business in Singapore and Malaysia, noted: "The way Singaporeans read the newspaper has changed and now takes varied forms. With increased smartphone and tablet ownership, together with the availability of apps from papers like The Straits Times, TODAY and the newly launched Business Times, it is no surprise that we are seeing growth in digital newspaper readership."
Against this backdrop of increased digital consumption of news content, TODAY - which revamped its print edition in June - is set to unveil a totally fresh look for its website as well as smartphone and tablet apps later this month.
