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Aug 25, 2009
Stomping to a record
STOMP, the social networking and citizen journalism website of The Straits Times, has extended its reach with an all-time high of 19 million page views last month. This is a 40 per cent jump from last year, when the website attracted 13.7 million page views.
'Let's Stomp this'
Singaporeans young and old are saying 'Let's Stomp this' whenever they come across newsworthy incidents and events in their neighbourhoods.
The website is also attracting more new readers, hitting a record 814,433 unique visitors. Not only that, readers are spending more time on the website, with an average of more than 11 minutes per session.
Stomp is also expanding in terms of its advertising opportunities. Companies like Brand's are acknowledging the website's effectiveness in connecting with and engaging Singaporeans. It chose Stomp as the online platform for its popular Sudoku Challenge for the third consecutive year.
The website's success can be attributed to its becoming a household name for citizen journalism. Singaporeans young and old are saying 'Let's Stomp this' whenever they come across newsworthy incidents and events in their neighbourhoods.
These citizen journalists take pride in seeing their stories, photographs and videos uploaded in Stomp's most popular feature, Singapore Seen.
Said Ms Gwen Ng, who swears by her daily dose of Stomp: 'News in Singapore Seen is unique. These are on-the-spot reports that are reported and uploaded instantaneously in Stomp as they occur.'
The 42-year-old is also impressed by the English As It Is Broken section, in which a panel of language experts answers queries from the public on the proper usage of the English language. 'I've learnt a great deal about how to pronounce certain words and this has been useful in my work,' Ms Ng said.
Stomp's ability to effect concrete social change is also a factor that draws people like Mr Kenneth Goh, a 21-year-old Nanyang Technological University student, to the website. Feedback on problems and other issues in the heartland receives quick responses from town councils, government agencies and organisations in the private sector.
Commented Felix Soh, digital media editor at Singapore Press Holdings' English and Malay Newspapers division: 'We in the Stomp team are gratified with the active response and generous support of Singaporeans... 'So, a big 'thank you' to all Stompers out there, as well as our advertisers and public and private agencies and organisations.'
Readers can expect continued efforts from the Stomp Team to bring them content that is current and relevant to them. Share the news seen through your eyes. If a story, photo or video is important to you, it is definitely important to us too.
Aug 25, 2009
Stomping to a record
STOMP, the social networking and citizen journalism website of The Straits Times, has extended its reach with an all-time high of 19 million page views last month. This is a 40 per cent jump from last year, when the website attracted 13.7 million page views.
'Let's Stomp this'
Singaporeans young and old are saying 'Let's Stomp this' whenever they come across newsworthy incidents and events in their neighbourhoods.
The website is also attracting more new readers, hitting a record 814,433 unique visitors. Not only that, readers are spending more time on the website, with an average of more than 11 minutes per session.
Stomp is also expanding in terms of its advertising opportunities. Companies like Brand's are acknowledging the website's effectiveness in connecting with and engaging Singaporeans. It chose Stomp as the online platform for its popular Sudoku Challenge for the third consecutive year.
The website's success can be attributed to its becoming a household name for citizen journalism. Singaporeans young and old are saying 'Let's Stomp this' whenever they come across newsworthy incidents and events in their neighbourhoods.
These citizen journalists take pride in seeing their stories, photographs and videos uploaded in Stomp's most popular feature, Singapore Seen.
Said Ms Gwen Ng, who swears by her daily dose of Stomp: 'News in Singapore Seen is unique. These are on-the-spot reports that are reported and uploaded instantaneously in Stomp as they occur.'
The 42-year-old is also impressed by the English As It Is Broken section, in which a panel of language experts answers queries from the public on the proper usage of the English language. 'I've learnt a great deal about how to pronounce certain words and this has been useful in my work,' Ms Ng said.
Stomp's ability to effect concrete social change is also a factor that draws people like Mr Kenneth Goh, a 21-year-old Nanyang Technological University student, to the website. Feedback on problems and other issues in the heartland receives quick responses from town councils, government agencies and organisations in the private sector.
Commented Felix Soh, digital media editor at Singapore Press Holdings' English and Malay Newspapers division: 'We in the Stomp team are gratified with the active response and generous support of Singaporeans... 'So, a big 'thank you' to all Stompers out there, as well as our advertisers and public and private agencies and organisations.'
Readers can expect continued efforts from the Stomp Team to bring them content that is current and relevant to them. Share the news seen through your eyes. If a story, photo or video is important to you, it is definitely important to us too.
