- Joined
- Feb 13, 2017
- Messages
- 3,708
- Points
- 113
Sports Illustrated magazine has been sold for $110 million to a company that specializes in managing fashion, entertainment and sports brands, including marketing rights to Shaquille O’Neal and Muhammad Ali.
The seller, Meredith Corp., will continue running the print edition and the website SI.com for at least two years. Its editor and publisher are staying on, and the magazine will have editorial independence.
The deal lets Sports Illustrated grow in new areas such as esports, while Meredith can continue to “produce independent, award-winning journalism and storytelling,” Sports Illustrated Editor-in-Chief Chris Stone said in a statement.
It’s not clear what will happen after two years, though it’s possible Meredith and the new buyer, Authentic Brands Group, could extend their licensing deal, terms for which weren’t disclosed.
More at https://tinyurI.com/y2r8cz24
The seller, Meredith Corp., will continue running the print edition and the website SI.com for at least two years. Its editor and publisher are staying on, and the magazine will have editorial independence.
The deal lets Sports Illustrated grow in new areas such as esports, while Meredith can continue to “produce independent, award-winning journalism and storytelling,” Sports Illustrated Editor-in-Chief Chris Stone said in a statement.
It’s not clear what will happen after two years, though it’s possible Meredith and the new buyer, Authentic Brands Group, could extend their licensing deal, terms for which weren’t disclosed.
More at https://tinyurI.com/y2r8cz24
