Serious Snobbish Car Brand Jaguar also go woke go broke!

[Pinkieslut]

 

[ftan42]

Contrary to China, producing any hi-tech gadget like EV is the same at producing any HP.

 

[superpower]

Jaguar was doomed the day Tata acquired it. Zero value add, zero technical input, classic design turned nondescript, lots of problems with their Ingenium engines...

 

[bobby]

Why bother to appease the 1% wierdos the other 99% matter more?

 

[syed putra]

If ratan Tata is still alive, he would not approve of this marketing campaign. Son in charge must be gay or something.

 

[syed putra]

Jaguar was doomed the day Tata acquired it. Zero value add, zero technical input, classic design turned nondescript, lots of problems with their Ingenium engines...

The cost of engineering/management is too high. Tata should have replaced the Brits with Indians.

 

[laksaboy]

These stupid companies all want to score some DEI points and please their Jewish masters at BlackRock etc.

DEI is a disease infecting movies, tv shows, video games, board games and consumer products.

 

[Rogue Trader]

Only hipsters drive Jaguars nowadays

 

[Hightech88]

Jaguar is a goner. Likely will tio owned by China's SAIC Motor like what happened to MG LOL.