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Jun 4, 2010
Telcos are not profiteering from World Cup
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WE REFER to Mr Quek Soo Beng's Forum Online letter ('What telcos can do to keep soccer fans'; May 24) on SingTel and StarHub's World Cup packages and would like to reassure our customers that we are not profiteering from the carriage of the 2010 Fifa World Cup. In fact, all we are hoping for is to break even.
We seek our customers' understanding regarding the pricing of our World Cup packages.
SingTel and StarHub have worked very closely together to make all 64 World Cup matches available at a reasonable price. We have tried our best to lower costs and explored all avenues, including approaching sponsors and advertisers, to defray these costs so as to keep prices for customers as low as possible.
We have done all that we could to bring the 2010 Fifa World Cup to Singapore, and we recently announced more options for football fans who are keen to catch the tournament. SingTel and StarHub will be providing the broadcast feed for the 2010 Fifa World Cup free-of-charge to 16 community clubs across Singapore, so more can enjoy the matches with their families and friends at these public screenings. In addition, we have also just announced that we have sealed the deal with MediaCorp to offer four key matches via free-to-air.
About providing fair broadcast coverage on sporting events like the Formula One, the Olympics and the Youth Olympic Games, SingTel and StarHub have always endeavoured to present major sporting events 'live' to viewers in Singapore, whereby the broadcast rights to such events are acquired individually with the respective content providers.
SingTel and StarHub are official broadcasters of the Singapore 2010 Youth Olympic Games (YOG) - SingTel will broadcast the Youth Olympic News Channel via mobile phones and develop a website that will host a dedicated channel broadcasting coverage of the YOG to an international audience, while StarHub will offer 'live' coverage of YOG events free on dedicated channels via cable TV, mobile and online platforms, and broadcast the Youth Olympic News Channel over cable TV and online.
mio TV will offer coverage of the Formula One races on ESPN and Star Sports from next month. While broadcast details for the 2012 London Olympics are not available at this juncture, StarHub TV had previously offered free 'live' coverage of the Beijing 2008 Olympic Games across six dedicated cable TV channels.
Tricia Lee (Ms)
Corporate Communications Manager, SingTel Huang Shu-Yin (Ms)
Assistant Manager, Corporate Communications, StarHub
Telcos are not profiteering from World Cup
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->
WE REFER to Mr Quek Soo Beng's Forum Online letter ('What telcos can do to keep soccer fans'; May 24) on SingTel and StarHub's World Cup packages and would like to reassure our customers that we are not profiteering from the carriage of the 2010 Fifa World Cup. In fact, all we are hoping for is to break even.
We seek our customers' understanding regarding the pricing of our World Cup packages.
SingTel and StarHub have worked very closely together to make all 64 World Cup matches available at a reasonable price. We have tried our best to lower costs and explored all avenues, including approaching sponsors and advertisers, to defray these costs so as to keep prices for customers as low as possible.
We have done all that we could to bring the 2010 Fifa World Cup to Singapore, and we recently announced more options for football fans who are keen to catch the tournament. SingTel and StarHub will be providing the broadcast feed for the 2010 Fifa World Cup free-of-charge to 16 community clubs across Singapore, so more can enjoy the matches with their families and friends at these public screenings. In addition, we have also just announced that we have sealed the deal with MediaCorp to offer four key matches via free-to-air.
About providing fair broadcast coverage on sporting events like the Formula One, the Olympics and the Youth Olympic Games, SingTel and StarHub have always endeavoured to present major sporting events 'live' to viewers in Singapore, whereby the broadcast rights to such events are acquired individually with the respective content providers.
SingTel and StarHub are official broadcasters of the Singapore 2010 Youth Olympic Games (YOG) - SingTel will broadcast the Youth Olympic News Channel via mobile phones and develop a website that will host a dedicated channel broadcasting coverage of the YOG to an international audience, while StarHub will offer 'live' coverage of YOG events free on dedicated channels via cable TV, mobile and online platforms, and broadcast the Youth Olympic News Channel over cable TV and online.
mio TV will offer coverage of the Formula One races on ESPN and Star Sports from next month. While broadcast details for the 2012 London Olympics are not available at this juncture, StarHub TV had previously offered free 'live' coverage of the Beijing 2008 Olympic Games across six dedicated cable TV channels.
Tricia Lee (Ms)
Corporate Communications Manager, SingTel Huang Shu-Yin (Ms)
Assistant Manager, Corporate Communications, StarHub