- Joined
- Jan 19, 2011
- Messages
- 1,170
- Points
- 0
SINGAPORE: Singaporean digital consumers are the heaviest Internet users in the region, averaging 25 hours online per week.
This is followed closely by digital consumers in the Philippines and Malaysia who average 21.5 hours and 19.8 hours online per week respectively.
This was revealed in the first Nielsen Southeast Asia Digital Consumer Report released on Tuesday.
The report which examines digital media habits and attitudes of Southeast Asian consumers said rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore.
The report also noted that Internet usage is surpassing time spent on traditional media such as television, radio or print.
Rapid growth in ownership of devices such as smartphones and tablet computers is also expected in 2012, according to the report.
It predicts that 89 per cent of Singaporean digital consumers will own a smartphone by mid-2012.
Nielsen's Region Research Director, Ms Melanie Ingrey, said: "More and more we are seeing consumers accessing multiple media platforms simultaneously, especially accessing the Internet whilst watching television, which many Singaporean consumers are doing several times per week."
Facebook emerged as the dominating social media site across Southeast Asia with 77 per cent of digital consumers in Singapore maintaining an active profile on Facebook.
YouTube ranked as second or third most popular social networking site in Southeast Asian markets with 45 per cent of digital consumers in Singapore having an active YouTube profile.
- CNA/fa
This is followed closely by digital consumers in the Philippines and Malaysia who average 21.5 hours and 19.8 hours online per week respectively.
This was revealed in the first Nielsen Southeast Asia Digital Consumer Report released on Tuesday.
The report which examines digital media habits and attitudes of Southeast Asian consumers said rapid technological developments and increasing ownership of mobile connected devices, such as smartphones and tablets, are revolutionising digital media usage in Singapore.
The report also noted that Internet usage is surpassing time spent on traditional media such as television, radio or print.
Rapid growth in ownership of devices such as smartphones and tablet computers is also expected in 2012, according to the report.
It predicts that 89 per cent of Singaporean digital consumers will own a smartphone by mid-2012.
Nielsen's Region Research Director, Ms Melanie Ingrey, said: "More and more we are seeing consumers accessing multiple media platforms simultaneously, especially accessing the Internet whilst watching television, which many Singaporean consumers are doing several times per week."
Facebook emerged as the dominating social media site across Southeast Asia with 77 per cent of digital consumers in Singapore maintaining an active profile on Facebook.
YouTube ranked as second or third most popular social networking site in Southeast Asian markets with 45 per cent of digital consumers in Singapore having an active YouTube profile.
- CNA/fa
