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China Can’t Afford to Ignore Its Army of Gig Workers​

November 21, 2025 at 4:00 AM GMT+8
By Juliana Liu
Juliana Liu is a columnist for Bloomberg Opinion's Asia team, covering corporate strategy and management in the region. She was previously CNN's senior business editor for Asia, and a correspondent at BBC News and Reuters.

China ignoring the freelance economy would be a mistake.
Photo: Jade Gao/AFP/Getty Images
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Takeaways by Bloomberg AI​

Pivoting to a tech-driven growth model after the collapse of the property sector is a sensible move for China. The strategy has helped Beijing win a trade truce with Washington. But it may take years for the country’s industrial giants to mature enough to create enough jobs.

In the meantime, some 200 million people — equivalent to about 40% of the urban labor force — are stuck in the gig economy. That experience lies at the core of writer Hu Anyan’s bestselling memoir I Deliver Parcels in Beijing, a raw, darkly comical work newly available in English. Policymakers must move more quickly and decisively with reforms to support this large and powerful group of consumers that the slowing economy can’t afford to do without.

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